Argy Tzitzi

Regional Data & Commercial Analytics Director MSD

Argy specializes in delivering business insights, data science, and commercial analytics capabilities for international organizations. With extensive experience in the pharmaceutical and medical device industries, she has held progressive roles at both country and regional levels. Currently, she leads regional strategy and operations in the data and commercial analytics domain for MSD in European markets. Based in Switzerland, Argy's focus is on driving impactful solutions and informed decision-making.

Agenda Day One

9:45 AM Think Tank: BALANCING CONTROL AND CONVENIENCE – THE BUILD VS. BUY DEBATE

CDOs face a critical decision whether to build custom data solutions in-house or purchase on-the-shelf solutions from vendors. This choice goes beyond mere cost considerations, with a focus on fundamental aspects of organisational strategy, competitive advantage and long-term flexibility. As data becomes increasingly central to business operations, the build vs. buy decision has far-reaching implications for a company's ability to innovate, adapt, and maintain control over its data assets.

  • Learn a framework for when to build for strategic advantage and when to buy for operational efficiency.
  • Understand the hidden costs and benefits of both approaches, including long-term maintenance, scalability and integration challenges.
  • Explore strategies for hybrid approaches that combine the best of both worlds, such as customizing off-the-shelf solutions.

Agenda Day Two

Check out the incredible speaker line-up to see who will be joining Argy.

Download The Latest Agenda