Katarina Dulanovic

The future belongs to those who master both data and process. In the age of AI, process excellence is emerging as the true driver of competitive advantage in the sector. This keynote panel brings together industry leaders to discuss why organizations are shifting focus from proprietorial data to proprietorial process, how they are mapping and improving critical workflows, and the ways they align process improvement with data and AI initiatives. Panellists will share insights on measuring and communicating process-driven outcomes, and why the future belongs to those who master both data and process.

Data culture and literacy are seen as long-term journeys, not quick fixes. Leaders have always stated that the biggest hurdles are often people and mindset, not technology. Investing time in communication, training, and gradual team growth (rather than rapid hiring) is critical. Modern data literacy goes beyond tool training—it’s about creating a culture where decisions are backed by evidence and accountability is shared. This panel will examine approaches for embedding data competence across the organisation.

• Hear actionable advice for successfully promoting data literacy within organizations.

• Learn how to increase stakeholder’s exposure to data to foster familiarity and encourage ownership and accountability.

• Explore ways to break down data silos and empower employees at all levels to access and utilize data effectively.