Asheeka Hyde

Asheeka Hyde

Director of Technology - Data & Analytics SSP Group
Asheeka Hyde

Asheeka, as the Director of Technology, heads all things data & analytics at SSP Group, a global operator of food and beverage outlets in travel locations, including airports and rail stations. She is focused on generating real value from data, with expertise in retail and supply chain analytics, including forecasting. Asheeka is also an expert in building award-winning, agile data and analytics teams that deliver high value, balancing quality and speed, with an emphasis on value realisation. She has successfully led data and analytics transformations in finance, retail, and automotive across multiple geographies. She has managed large budgets, worked closely with vendors, and worked across mixed-discipline teams to deliver change.

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