Gavin is a highly experienced leader and director of data, analytical and data science teams. He has a successful record in transforming and delivering complex insight capabilities to enable business growth, cost reduction and the realisation of strategic objectives. At QVC International Gavin currently leads a team of expert Data Scientists and Data Engineers focused on delivering high-value use cases across multiple business functions. At Virgin Media Gavin created a market-leading centralised insight function that drove Next Best Action and Cross-Sell/ Up-Sell initiatives through the introduction of agile approaches to insight delivery. At O2 Gavin directed a team that combined consumer and competitive intelligence with business performance to deliver personalisation strategies that fueled marketing initiatives that drove churn to an historic low. At Sky, Gavin led the team that created the world’s largest proportional viewing panel, enabling multi £m new targeted advertising propositions.