James Brooks

James Brooks

UKIMEA Hybrid Cloud Solutions Leader Hewlett Packard Enterprise
James Brooks

James has 20 years’ of industry experience across Telecommunications and IT having occupied global roles in both Service Providers and Technology vendors. Currently he works at Hewlett Packard Enterprise (HPE) leading the Hybrid Cloud Solutions Business Unit across UK Ireland, Middle East Africa (UKIMEA) responsible for bringing the Edge to Cloud portfolio together for customers and partners.

James has held a diverse set of leadership roles within HPE. Most recently running the Technology and Solutions Group including the Pre- Sales, Chief Technologists, HPE GreenLake, Financial Services and Top Accounts sales organizations. James drove a transformation to pivot the teams to a co-creation engagement model.

Formally he helped establish Scottish and Southern Energy’s Telecoms division building and executing the major accounts program. He started his career as a graduate with British Telecom where he delivered projects across Marketing, Sales, Engineering, Operations and Finance building a comprehensive understanding of how technology companies work.

James holds a Stanford Innovation and Entrepreneurship Certificate, an Economics degree from Exeter University and is a mentor at the Alacrity foundation. James has completed the Chief Technology Officer Program at the University of Cambridge.

Agenda Day 1

5:10 PM PRESENTATION | NO MORE TOKEN GESTURES - FAST TRACK AI INTO PRODUCTION TO ACCELERATE OUTCOMES

Are you caught in endless GenAI experimentation, chronic pilotitis or acute proof of concept (POC) syndrome? While companies run as many as 40 GenAI POCs annually, 95% of them fail to reach production and achieve measurable business outcomes. Adoption is high, but transformation is rare. Context is everything: without integration into your business data the benefits of even the most impressive GenAI models will be short-lived. In the meantime, workers are taking matters into their own hands, bridging the pilot-to-production chasm with shadow use of personal GenAI tools at work. Cutting-and-pasting sensitive data into prompts and uploading company files to shadow GenAI is now the number one vector for corporate data exfiltration.

• Keep your business stakeholders happy by accelerating AI outcomes and explore how to fast-track to enterprise-grade production-ready AI

• Learn how to connect to distributed, hybrid, heterogeneous data sources

• Discover how to establish security and governance by handling data privately and securely


Check out the incredible speaker line-up to see who will be joining James.

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