Kirsten Levermore

Kirsten Levermore

Head of Technology Engagement and Adoption Merlin Entertainments
Kirsten Levermore

Agenda Day 2

2:05 PM PRESENTATION | THE ART OF DATA VALUE STORYTELLING - WIN HEARTS AND BUDGET IN THE BOARDROOM

Your data is only as valuable as the story you can tell with it. To win budget and buy-in, you must translate complex insights into a compelling narrative that resonates with a non-technical, C-suite audience, Board, and other stakeholders. Data teams often fail to deliver the strategic storytelling boards love. Boards fund outcomes they understand. Roles are being created to bridge this communication gap, regaining trust, budget, and influence to data leaders. No need to overcomplicate complex data - simple before/after, honest baselines, and finance KPIs turn noise into approval.

• Translate data experiments into business-level metrics the board respects, focusing on revenue gained and cost avoided.
• Develop a simple, reusable "value ledger" to publish wins and build momentum for future funding requests.
• Learn how to frame initiatives around clear business outcomes, honest timelines, and hard metrics that finance understands and respects.

Check out the incredible speaker line-up to see who will be joining Kirsten.

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