Sarah Barr Miller is Head of Data and Automation at British Airways having joined in April 2021, still mid-Pandemic. Her team curate and manage the data that underpins a global airline, travel business and retail platform who are currently going through a substantial modernisation programme which Sarah leads. Sarah joined BA after a 20 year career working in data and analytics leading global teams to deliver action-focussed data-driven insights and solutions. She spent a pivotal 12 years at dunnhumby - a global leader in data, synonymous with Tesco’s success – where, as Data Director, she worked with retailers across the world to better understand and utilise their data through activities like marketing, pricing and promotions. She joins BA at a pivotal time in the airline’s story and is taking the lead to migrate data and analytics into the cloud to enable a faster speed of decision-making and operationalised machine learning. This is allowing her to focus on her passions of people development, communication and data-led transformation.