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Zoe Moore

Data & Ecommerce Lead Classic Football Shirts

Agenda Day 1

9:35 AM PRESENTATION | FROM DASHBOARDS TO CONVERSATIONS – HOW DID CLASSIC FOOTBALL SHIRTS SCALE AGENTIC ANALYTICS COMPANY-WIDE?

With thousands of unique SKUs, rapidly changing inventory, and customers across the world, Classic Football Shirts needed every team to have instant access to data. Traditional BI tools hit a ceiling: dashboards were too static, follow-up questions meant exporting to Excel, and new reports took days to build while the business kept moving. In this session, Zoe Moore from Classic Football Shirts and Marcos Monteiro from Veezoo share how CFS moved from conventional dashboards to an Agentic Analytics platform, making data accessible to every department in just a few months.

• Explore why traditional BI tools hit a ceiling for a scaling ecommerce business and what triggered the shift to agentic analytics.

• Learn how Classic Football Shirts rolled out conversational analytics company-wide in months, not years.

• Discover strategies for embedding AI-powered data access into everyday workflows to drive genuine adoption.

Check out the incredible speaker line-up to see who will be joining Zoe.

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