Holiday Extras: David Norris, Chief Growth Officer | Going “All-In” on AI – Reinventing Travel Through Artificial Intelligence

Holiday Extras: David Norris, Chief Growth Officer | Going “All-In” on AI – Reinventing Travel Through Artificial Intelligence


When most companies were still experimenting with AI, Holiday Extras went all-in.

In this exclusive pre conference interview, David Norris, Chief Growth Officer at Holiday Extras, reveals how the company transformed from digital service provider to AI-driven innovator — embedding intelligence into every process, product, and customer interaction.

By building its own LLM platform, Holiday Extras accelerated development cycles, scaled personalization, and created AI-powered experiences that are faster, cheaper, and more human than ever before.

At this years 3rd Annual Agentic AI Europe 2025 (4–5 December | Barcelona), David Norris will share how to operationalize AI at scale and turn innovation into measurable business impact.

🔥 Why attend:

  • Learn how leading enterprises translate AI strategy into tangible ROI
  • Discover frameworks for scaling GenAI responsibly and effectively
  • Explore Europe’s edge in modular, sovereign AI systems
  • Network with top AI, data, and tech leaders shaping the next era of Agentic AI

📍 PRESENTATION | DAY 1, 4 DECEMBER 2025 11:40 AM GOING “ALL-IN” ON AI – HOLIDAY EXTRAS’ APPROACH TO AN ALLENCOMPASSING AI APPROACH

👉 Read the full interview and join Europe’s leading AI decision-makers at the 3rd Annual Agentic AI Europe 2025.