Main Conference Day 1, Wednesday, 4 December 2025

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Armand Angeli

Vice-President, Digital Transformation and International Groups, DFCG and Expert
DFCG

9:00 am - 9:30 am Opening Keynote: From Automation to Agency - Rethinking Enterprise Processes in the Age of Generative and Agentic AI

Jürgen Müller - Head of Generative AI, BASF

• Generative and agentic AI systems are explored as tools for rethinking enterprise

processes beyond task automation, emphasizing reasoning, planning, and adaptive

execution.

• Real-world experiments in SAP-based environments illustrate how fragmented data,

legacy process models, and organizational complexity challenge AI-native redesign.

• Architectural strategies for enabling long-term memory, semantic alignment, and

dynamic simulation loops are outlined as prerequisites for deploying robust intelligent

agents at scale.

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Jürgen Müller

Head of Generative AI
BASF

9:30 am - 10:00 am Building Agentic Systems That Actually Work

• How to move from proof-of-concept to production with multi-agent orchestration

platforms.

• Key patterns for memory, tool use, and error recovery in enterprise agent design.

• Lessons from recent enterprise deployments: what broke, what scaled, and what’s still

unknown.


Reserved for one of our business partners

• How leading organizations are operationalizing GenAI with secure, modular, and agentic

architectures

• What it takes to align AI innovation with EU regulatory frameworks like the AI Act

• How data ownership, open ecosystems, and SLMs offer a more resilient path than

centralized U.S.-style scale

• What organizational structures and cultural shifts are required to make AI safe, useful, and

enterprise-ready



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Jürgen Müller

Head of Generative AI
BASF

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David Norris

Chief Growth Officer
Holiday Extras

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Dr. Djalel Benbouzid

Trustworthy AI Expert
AIAAIC

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Armand Angeli

Vice-President, Digital Transformation and International Groups, DFCG and Expert
DFCG

10:30 am - 11:00 am Lunch Break & Networking

11:00 am - 11:30 am Compliance by Design: GenAI Governance and the EU AI Act

Dr. Djalel Benbouzid - Trustworthy AI Expert, AIAAIC

• Explains how companies can turn the AI Act into practical rules, responsibilities, and risk

checks for real-world AI systems.

• Shows how legal categories and risk levels from the regulation become actual tools,

access rules, and workflows inside organizations.

• Highlights why training, culture, and two-way communication are key to getting

thousands of people to follow responsible AI practices at scale.

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Dr. Djalel Benbouzid

Trustworthy AI Expert
AIAAIC

11:30 am - 12:00 pm Going “all-in” on AI – Holiday Extras’ approach to an all-encompassing AI Approach

David Norris - Chief Growth Officer, Holiday Extras

• Discover how Holiday Extras realized real business and customer value by placing AI at the

core of their strategy.

• Explore how AI-driven experiences are delivering faster, cheaper, and more magical

interactions for customers.

• Learn how AI drastically reduced both the time and cost of developing customer-facing

solutions and internal tools.

• Understand new approaches to product development when interfaces are dynamically

generated and every user interaction is unique.

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David Norris

Chief Growth Officer
Holiday Extras

12:00 pm - 12:30 pm Beyond Automation: Integrating GenAI into Process & Workflow Engines

• Deployment of GenAI-native orchestration platforms to drive contextual decisions across

operations, from customer service to field maintenance.

• Design of domain-specific agents that operate across business functions, enabling

dynamic routing, document generation, and exception handling at scale.

• Use of digital twins and real-time telemetry to connect language models with operational

states, increasing system adaptability and execution accuracy.


Reserved for one of your business partners

12:30 pm - 2:00 pm Lunch Break


Stream A – Agentic Workflows in Accounting, Finance, HR, Procurement and GBS

2:00 pm - 2:30 pm AI Adoption in Shared Services: Opportunities, Challenges, and Early Use Cases
Marc Sauty - Transformation Director, Sodexo

• Overview of the current state of AI integration in shared

service centers, highlighting practical use cases and pilot

projects.

• Exploration of key challenges faced during AI

implementation, including ROI measurement, change

management, and technology adoption hurdles.

• Insights into future trends and strategic priorities for scaling

AI-driven automation across global business services.

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Marc Sauty

Transformation Director
Sodexo

Stream A – Agentic Workflows in Accounting, Finance, HR, Procurement and GBS

2:30 pm - 3:00 pm Agents in the Wild: Orchestrating Task-Driven AI in Enterprise Workflows

• Use of orchestration frameworks to chain LLM calls with tools,

APIs, and memory for complex multi-step workflows.

• Case studies from document processing, procurement, and

service resolution with fully or semi-autonomous agents.

• Alignment with platform strategy, change management, and

IT compliance for controlled scaling of agentic systems.


Slot reserved for one of our business partners

Stream A – Agentic Workflows in Accounting, Finance, HR, Procurement and GBS

3:00 pm - 3:30 pm Panel Description: Generative and Agentic AI in Back Office & GBS: Current Applications and Future Vision
Marc Sauty - Transformation Director, Sodexo

• Exploration of practical use cases of generative and agentic

AI transforming back-office and global business services

operations.

• Discussion of key application areas including finance, HR,

procurement, and compliance within GBS environments.

• Vision for the future role of autonomous AI workflows in

driving efficiency, scalability, and strategic innovation across

back-office functions.



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Marc Sauty

Transformation Director
Sodexo

Stream B - Agentic AI Use Cases Room Jupiter

2:00 pm - 2:30 pm Agent-Powered Literature Mining for Scientific Discovery
Dimitri Metzger - Digital, Data & IT Business Partner for Development & Medical Units & AI, Merck

• Use of agentic systems to search, retrieve, and synthesize

scientific literature in response to medical information queries

or research hypotheses.

• Deployment of a modular platform that integrates licensed

databases and external tools to validate or disprove scientific

assumptions.

• Application of autonomous agents to orchestrate search,

ranking, summarization, and evidence tracking in regulated research workflows.

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Dimitri Metzger

Digital, Data & IT Business Partner for Development & Medical Units & AI
Merck

Stream B - Agentic AI Use Cases Room Jupiter

2:30 pm - 3:00 pm Agentic AI Use Cases in the Enterprise: Deployment and Scaling Strategies

• Showcase of real-world agentic AI applications across

enterprise functions such as customer service, supply chain,

and finance.

• Overview of deployment approaches, including integration

with existing IT systems and overcoming operational challenges.

• Best practices for scaling agentic AI solutions, focusing

on governance, performance monitoring, and continuous

improvement.


Slot reserved for one of our business partners

Stream B - Agentic AI Use Cases Room Jupiter

3:00 pm - 3:30 pm From Human Only to Integrated AI Agents: Navigating the Path to AI in Investment Decisions
Dieter Konrad - Expert Capital Market Data Science, Union Investment

• Outlines the transition from manual capital market research

to AI-supported decision-making using Deep Research tools.

• Highlights regulatory, cultural, and data licensing barriers to

deploying agentic AI in financial institutions.

• Explores the vision of AI-integrated team collaboration and

real-time decision support through conversational interfaces.

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Dieter Konrad

Expert Capital Market Data Science
Union Investment

Stream C - Data Foundations and Quality

2:00 pm - 2:30 pm Impact of Agentic AI at ASN Bank and Applications in Data Management
Steven Laan - Lead Data Scientist, de Volksbank

• ASN Bank is using Agentic AI to assist with unifying four

brands

• An agent to trace data lineage across legacy systems to

provide quick insights and aid migrations

• A policy agent analyzed and compared policies to create

a common glossary and identify duplication or overlap in

definitions

• The architecture and design patterns behind these AI agents

will be discussed

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Steven Laan

Lead Data Scientist
de Volksbank

Stream C - Data Foundations and Quality

2:30 pm - 3:00 pm Data as a Catalyst: Driving AI Transformation Through Quality and Strategy
Gabor Harsanyi - Head of M&CR Data Office, Ericsson

• Navigating the shift from analytics-led to data-first thinking

in enabling sustainable AI transformation.

• Building a data quality framework that supports compliance,

scalability, and model accuracy across a global enterprise.

• Lessons from Ericsson’s AI adoption journey: organizational

change, governance, and aligning architecture with business

needs.

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Gabor Harsanyi

Head of M&CR Data Office
Ericsson

Stream C - Data Foundations and Quality

3:00 pm - 3:30 pm Data Infrastructure for AI: Enabling Scalable, Searchable Foundations

• Implementation of modern data Lakehouse architectures

and vector databases to support retrieval-augmented

generation, semantic search, and real-time AI applications.

• Adoption of hybrid storage models combining structured,

unstructured, and time-series data sources for GenAI use

cases across manufacturing, pharma, and logistics.

• Approaches for data orchestration, lineage tracking, and AI-

ready metadata management to ensure enterprise trust in LLM

outputs and data traceability.

Round Table Sessions

Table A:

3:30 pm - 4:00 pm Data Foundations for GenAI: Quality, Curation, and Ownership

• Delve into the often-overlooked

challenge of preparing enterprise

data for LLM-based applications —

from curating SharePoint archives

to structuring domain-specific

knowledge bases.

• Share practical approaches to

separating outdated, conflicting,

or role-inappropriate content

and aligning data pipelines with

retrieval-augmented generation

(RAG) architectures.

• Debate ownership models, the

role of decentralized teams, and

emerging practices like data

contracts and SLAs in the age of

GenAI democratization

Table B

3:30 pm - 4:00 pm Securing Agentic AI: Tackling Prompt Injection and Model Manipulation
Gramoz Krasniqi - Information Technology System Architect, Lufthansa Group

• Explore the growing threat of

prompt injection and adversarial

manipulation in agentic AI

systems — from chatbots issuing

unauthorized transactions to

brand-damaging outputs.

• Discuss practical strategies

for detection, red teaming, and

building real-time guardrails that


protect LLM-driven agents in high-

stakes environments.


• Exchange lessons learned across

industries on designing safe,

observable, and compliant agent

workflows before commercial

deployment.

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Gramoz Krasniqi

Information Technology System Architect
Lufthansa Group

Table C

3:30 pm - 4:00 pm Shifting Mindsets: Driving AI Adoption in Traditional B2B Environments

• Explore the cultural and

generational challenges that

arise when introducing AI tools to

conservative, non-digital-native

customer segments.

• Share strategies for training,

engagement, and adoption support


across both customer and sales-

facing teams.


• Discuss scalable approaches

to embed AI-driven tools—like

chatbots and self-service

platforms—into complex B2B

ecosystems with legacy habits.

Table D

3:30 pm - 4:00 pm Cross-Model Strategy: Avoiding Vendor Lock-In in the Age of Foundation Models

• Many enterprises want flexibility

between closed APIs, open-source

models, and custom SLMs — but

this comes with architectural and

operational trade-offs.

• How to benchmark and route

tasks across different models?

• What layer handles fallback, cost

optimization, or task specialization?

• Can a unified governance and

compliance approach be applied

across providers?

Table E

3:30 pm - 4:00 pm AI Governance under the EU AI Act: From Use Case Inventories to Dynamic Risk Management

• Legal compliance is not just a

checkbox — it requires real-time

tracking of model behavior, risk

category classification, and cross-

team collaboration.

• How do organizations maintain

an up-to-date use case registry

aligned with AI Act categories?

• Can governance be automated

and built into the DevOps pipeline?

• Who mediates between AI

teams and legal, and what tooling

supports this?

4:00 pm - 4:30 pm Coffee break with networking session

Stream A Sustainability and RAI Room Jupiter

4:30 pm - 5:00 pm Deutsche Telekom’s Position on Responsible and Sustainable AI
Joachim Stegmann - Chapter Team Lead Artificial Intelligence & Data Science, Deutsche Telekom AG, Innovation Hub

• DT position on the EU AI Act: GPAI models and harmonized

standards

• How to implement it in DT

• Extension to Green AI

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Joachim Stegmann

Chapter Team Lead Artificial Intelligence & Data Science
Deutsche Telekom AG, Innovation Hub

Stream A Sustainability and RAI Room Jupiter

5:00 pm - 5:30 pm Implementing Responsible AI: From Principles to Processes

• How enterprises translate fairness, transparency, and

accountability into enforceable technical and organizational

measures across the AI lifecycle.

• Explore methods for risk classification, traceability, and

human oversight aligned with internal governance and

external regulation (e.g. EU AI Act).

• Review best practices in model documentation, auditing,

and cross-functional collaboration between legal, IT, and data

science teams.

Stream A Sustainability and RAI Room Jupiter

5:30 pm - 6:00 pm Green AI in Practice: Balancing Innovation and Sustainability

• Guidance and quick wins in the journey towards Sustainable

Software&AI maturity in teams and organizations

• Examine requirements for aligning AI product development

with upcoming EU sustainability initiatives and regulatory

frameworks.

• Explore practical approaches to start measuring and

reducing the energy footprint of AI systems

Stream B AI in Marketing, Sales and Customer Service

4:30 pm - 5:00 pm Hyperpersonalization in Retail: Real-Time Customer Engagement with GenAI

• Use of GenAI to tailor content, product recommendations,

and promotions dynamically across digital and physical retail

channels.

• Integration of customer data platforms, behavioral analytics,

and retrieval-augmented generation (RAG) to generate

individualized messages and offers in real time.

• Implementation within enterprise marketing workflows,

balancing privacy compliance (e.g. GDPR) and performance

measurement across customer journeys

Stream B AI in Marketing, Sales and Customer Service

5:00 pm - 5:30 pm Next-Gen Engagement: Agentic AI for Pharma Marketing and Omnichannel CX

• Deployment of autonomous AI agents to coordinate adaptive

targeting, HCP engagement, and personalized content delivery

across channels.

• Integration with CRM systems, medical content libraries, and

compliance workflows to ensure traceability, brand safety, and

regulatory alignment.

• Use of reinforcement learning and retrieval-augmented

architectures to continuously improve performance based on

user feedback and behavioral signals.

Stream B AI in Marketing, Sales and Customer Service

5:30 pm - 6:00 pm Augmented Creativity: Generative AI for Hyper-Personalized Content and Marketing Insight

• Enable marketing teams to generate audience-specific

content at scale by combining creative prompts with real-time

behavioral data.

• Leverage GenAI to uncover hidden patterns in customer

interaction and inform campaign strategies with adaptive

insight.

• Integrate human creativity and AI-driven ideation in co-pilot

models that preserve brand voice while increasing output.

Stream C Developing Models and Architectures for Integration and Scaling

4:30 pm - 5:00 pm Scaling GenAI with Small Language Models: Efficient, Private, and Purpose-Built

• Adoption of compact, parameter-efficient models enables

cost-effective and privacy-conscious GenAI deployments

across enterprise domains.

• Techniques like LoRA, distillation, RLHF, and RAG architectures

support lightweight fine-tuning on proprietary data.

• Use cases such as internal chatbots, summarization tools,


and personalization engines benefit from on-premise, domain-

specific AI integration.

Stream C Developing Models and Architectures for Integration and Scaling

5:00 pm - 5:30 pm From LLM to API Call: Integrating Language Agents with Enterprise Systems

• Connecting LLM-powered agents to internal systems through

APIs to automate tasks across domains such as customer

service, compliance, and operations.

• Introduction of middleware strategies, API wrappers, and

lightweight orchestration layers to ensure robust and secure

AI-to-system interactions.

• Governance and team enablement challenges in exposing

enterprise functionality to GenAI tools while maintaining control

and compliance.

Stream C Developing Models and Architectures for Integration and Scaling

5:30 pm - 6:00 pm Simulated Ground Truth: Generating Synthetic Data for AI Innovation

• Use of simulation environments and synthetic data


generators to train and validate models in constrained or high-

risk domains.


• Applications in digital twins, predictive maintenance, and rare

case generation in pharma, manufacturing, and mobility.

• Evaluation frameworks to compare synthetic to real-world

datasets for performance, bias, and regulatory acceptance.

7:00 pm - 8:30 pm EVENING EVENT