Main Conference Day 1, Wednesday, 4 December 2024

8:00 am - 8:45 am Registration and Welcome Coffee

Armand Angeli, Vice President International & Digital Transformation Groups, DFCG, Room Universe

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Armand Angeli

Vice-President, Digital Transformation and International Groups, DFCG and Expert
DFCG

Dr. Rahim Malekshahi, Specialist Strategic Foresight, BSH Home Appliances Group and Eric Joachim Liese, Strategic Advisor and Lead Architect for AI & Data, BSH Home Appliances Group, Room Universe




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Dr. Rahim Malekshahi

AI Platform Technology Manager
BSH Home Appliances Group

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Eric Joachim Liese

Strategic Advisor and Lead Architect for AI & Data
BSH Home Appliances Group

9:30 am - 10:00 am Generative AI for Europe’s future: Accelerating automation to address labor shortages

Wouter Kokx - Associate Partner, McKinsey & Company
Ferry Grijpink - Partner, McKinsey & Company

Wouter Kokx, Associate Partner, McKinsey & Company and Ferry Grijpink, Partner, McKinsey & Company, Room Universe

  • The Netherlands as a case study for the potential of gen AI to address labor shortages: Exploring how gen AI could help alleviate labor shortages in the Netherlands—a challenge shared by many European countries.
  • The role of Small Medium Enterprises (SME’s) in Europe’s AI ecosystem: Addressing the importance of enabling SMEs to adopt gen AI to unlock economic growth and build resilience, as demonstrated in the Netherlands.
  • Industry sectors with most potential for gen AI automation and support needed to realize that potential
  • Strategic imperatives for European C-Suite: How can we position Europe as a global AI leader.
  • A collaborative approach to AI integration: Emphasizing the need for coordinated efforts at both national and EU levels to foster AI adoption, support workforce transitions, and future-proof Europe’s economy.
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Wouter Kokx

Associate Partner
McKinsey & Company

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Ferry Grijpink

Partner
McKinsey & Company

10:00 am - 10:30 am Generative AI, AI Act compliance, and novel solutions

Dr. Djalel Benbouzid - AI Senior Manager and Trustworthy AI Expert, Volkswagen Group

Dr. Djalel Benbouzid, Trustworthy AI expert, AIAAIC, Room Universe

• Multi-agent LLMs and corporate processes optimisation

• AI Act compliance

• SLM and data confidentiality

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Dr. Djalel Benbouzid

AI Senior Manager and Trustworthy AI Expert
Volkswagen Group

Nico Bitzer, Co-Founder & CEO, Bots & People, Stiv Sterjo, Smart Analytics & AI Cluster Lead, Google and Dimitri Metzger, IT Business Partner for Healthcare R&D, Merck, Room Universe

Join a distinguished panel of CIOs and executives as they explore not only the technical complexities of implementing Gen AI but also the essential human aspects that drive success in large organizations. This session will offer a balanced perspective, highlighting both cutting￾edge strategies and the people-centric approaches needed to embed AI at scale. Designed for both Gen AI experts and business leaders, the discussion will provide actionable insights into navigating large-scale AI deployment while empowering your workforce.

• Upskilling and Workforce Training: How can organizations effectively reskill and train employees to harness Gen AI? Explore best practices for continuous learning, digital fluency, and creating a culture of innovation.

• Communication and Change Management: Understand the role of transparent communication in minimizing resistance to AI adoption. Learn how to guide teams through the cultural and organizational shifts brought by Gen AI technologies.

• Architectural Frameworks: Designing robust, scalable AI systems while fostering collaboration between human experts and AI tools.

• Advanced Integration Techniques: How to integrate Gen AI seamlessly within existing IT infrastructures while ensuring cross-functional collaboration.

• Optimization and Scalability: Techniques to optimize AI models not only for performance but also for human-centered design, ensuring that the technology enhances productivity without overwhelming teams.

• Data Management, Security, and Ethical Considerations: Establishing secure, ethical data management practices, while building trust among employees and ensuring regulatory compliance.

• Human-AI Collaboration: Developing systems where AI augments human creativity and decision-making, rather than replacing human workers, ensuring a smoother transition to AI-powered workflows.


By focusing on both the human and technical elements of AI deployment, this panel will provide a comprehensive roadmap for organizations aiming to leverage Gen AI while empowering their people

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Nico Bitzer

CEO
Bots & People

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Stiv Sterjo

Smart Analytics & AI Cluster Lead
Google

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Dimitri Metzger

Digital, Data & IT Business Partner for Development & Medical Units & AI
Merck

11:00 am - 11:30 am Coffee Break & Networking

11:30 am - 12:00 pm Tech Insights - Demystifying Generative AI 2.0 Playbook: Blueprint for Intelligent Agents, Mindful Graphs & Beyond

Pooja Bhatia - Data & AI Cloud Solution Architect, Microsoft

Pooja Bhatia, Data & AI Cloud Solution Architect, Microsoft, Room Universe

• Gen AI-Driven Innovation: Potential of Gen AI frameworks and tools and their capacity to

 revolutionize industry landscapes

• Agentic RAG: Its distinction from the conventional RAG, integration into existing systems,

 and strategies for deployment

• Multimodal LLMs & SLM: The latest advancements in MLLM. The significant influence of

 smaller models like SLM and Microsoft’s role in reshaping the AI model domain

• GraphRAG: A novel approach that enhances the traditional RAG by incorporating graph-

 based data structures, how it augments the model’s decision-making process and

 various framework

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Pooja Bhatia

Data & AI Cloud Solution Architect
Microsoft

12:00 pm - 12:30 pm Unleashing Generative AI Agents: Exploring Their Transformative Potential

Donatien Chedom Fotso - Head of Applied AI - CB Data Science CoE, Deutsche Bank

Donatien Chedom Fotso, Head of Applied AI - CB Data Science CoE, Deutsche Bank, Room Universe

  • Transformative Capabilities of Generative AI Agents: Explore how generative AI agents have the potential to revolutionize various industries - including banking, financial services, healthcare, manufacturing, and more.
  • Human-AI Collaboration: Showcase practical use cases where generative AI agents augment human expertise, enhance decision-making, and expand possibilities across various fields, especially in the banking and financial services sector.
  • Ethical Implications and Responsible Usage: Examine the ethical considerations of deploying generative AI agents, emphasizing the importance of responsible implementation.
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Donatien Chedom Fotso

Head of Applied AI - CB Data Science CoE
Deutsche Bank

Michel de Ru, Head of Solution Engineer, EMEA, DataStax and Jurriaan Krielaart - Account Executive, EMEA, DataStax, Room Universe

Unlock the true potential of AI by bringing it directly to your data. In this webinar, discover how integrating contextual intelligence enhances relevance and delivers deeper insights. Learn why your unique IP is key to sustainable success in generative AI and how aligning

AI with your proprietary data can create a lasting competitive edge. Don’t miss out on strategies to future-proof your AI initiatives—register now!

• AI merely levels the playing field for enterprises

• How they gain sustained value from AI for organizations

• Lots of prototyping going on, what does it take to actually productize AI

• What are some of the new techniques that actually make a difference in relevancy,

preventing hallucinations

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Michel de Ru

Head of Solution Engineer, EMEA
DataStax

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Jurriaan Krielaart

Account Executive, EMEA
DataStax

1:00 pm - 2:00 pm Lunch Break & Networking

Stream A – Tech - Data Modelling and LLMs /SLMs Room Neptune

2:00 pm - 2:30 pm Integrating GenAI with the Data Platform to accelerate development of new use cases
Aleksander Djurka - Head of Data Engineering and Infrastructure, Stellantis

Aleksander Djurka, Head of Data Engineering and Infrastructure, Stellantis, Room Neptune

In the era of Generative AI, the success of AI initiatives hinges on more than just algorithms—it depends on robust, scalable data platforms. This talk explores the pivotal role of data platforms in accelerating AI use case development. Drawing from experiences across multiple industries, we’ll delve into strategies to enable rapid deployment, ensure compliance, and optimize the ingestion of data into AI systems like Retrieval-Augmented Generation (RAG). The presentation will highlight the importance of leveraging unique data versus investing in state-of-the-art algorithms, and how data mesh principles combined with the separation of storage and compute can streamline AI integration. The goal is to leave you all with actionable insights into designing data platforms tailored for GenAI success.

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Aleksander Djurka

Head of Data Engineering and Infrastructure
Stellantis

Stream A – Tech - Data Modelling and LLMs /SLMs Room Neptune

2:30 pm - 3:00 pm Build once, use many: a reusable RAG boilerplate for large organizations
Eric Joachim Liese - Strategic Advisor and Lead Architect for AI & Data, BSH Home Appliances Group
Saif Addin Ellafi - Product Lead, MLOps, Data Engineer, Solutions Architect, BSH Home Appliances Group

Eric Joachim Liese, Strategic Advisor and Lead Architect for AI & Data, BSH Home Appliances Group and Saif Addin Ellafi, Product Lead, MLOpsData Engineer, Solutions Architect, BSH Home Appliances Group, Room Neptune

• What is and why do RAG

• Building and Deploying RAG IaaS

• Reusable and customizable components

• Getting and maintaining data for the LLM

• Quick start use case onboarding formula

• Common boilerplate frontend (Streamlit)

• Reusable observability and monitoring

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Eric Joachim Liese

Strategic Advisor and Lead Architect for AI & Data
BSH Home Appliances Group

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Saif Addin Ellafi

Product Lead, MLOps, Data Engineer, Solutions Architect
BSH Home Appliances Group

Stream A – Tech - Data Modelling and LLMs /SLMs Room Neptune

3:00 pm - 3:30 pm Gen AI: How LLMs can revolutionise product innovation execution
Iliana Portugues - VP Innovation Centre Berlin, Siemens Energy

Iliana Portugues, VP Innovation Centre Berlin, Siemens Energy, Room Neptune

• Exploring LLMs for product portfolio management

• Leveraging LLMs in operational situations to drive

 product and service improvements

• Improving manufacturing through the use of AI

 tools

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Iliana Portugues

VP Innovation Centre Berlin
Siemens Energy

Stream A – Tech - Data Modelling and LLMs /SLMs Room Neptune

3:30 pm - 4:00 pm Tiny but Mighty: The Power of Smol Language Models
Elie Bakouch - AI Research Engineer, Hugging Face

Elie Bakouch, AI Research Engineer, Hugging Face, Room Neptune

• Smol LMs are ideal for today’s applications, delivering efficiency without the complexity of massive models; for example, handling routine tasks like summarizing emails or generating quick responses doesn’t require the power of GPT-4.

• Smaller models offer faster processing times and lower costs, making them ideal for edge devices and real-time applications. They also reduce energy consumption and enable on-device operation, enhancing privacy.

• There are ways to enhance these models for better performance, and they’re far more accessible for individual developers and small businesses compared to larger models.

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Elie Bakouch

AI Research Engineer
Hugging Face

Stream B - Use Cases Room Jupiter

2:00 pm - 2:30 pm Small GenAI models delivering big business results. How we conceptualized, tested, and developed a POC with Llama 3.1 for a AI tool that allows marketing teams spot trends
Dino Metaxas - Chief Digital & Marketing Officer, L’Oréal
Tomasz Chyrchel - AI & Innovation Expert, L’Oréal

Dinos Metaxas, Chief Digital & Marketing Officer, L’Oréal and Tomasz Chyrchel, Senior Innovation Manager - AI Lead, L’Oréal, Room Jupiter

  • From idea to action - how to develop an AI-related idea into a workable business solution? Here we want to show how different stakeholders were engaged from the scratch, to ensure smooth business implementation
  • From action to proof of concept - how to spend as little as possible on testing what the technology can deliver - building simple POC with AI Agents
  • From mid to big - how to scale AI solutions to ensure best ROI and effective impact across all stakeholders included
  • AI Act and GDPR - how to manage regulatory challenges in projects utilizing AI technology
  • Small models as foundation for sustainable AI development
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Dino Metaxas

Chief Digital & Marketing Officer
L’Oréal

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Tomasz Chyrchel

AI & Innovation Expert
L’Oréal

Stream B - Use Cases Room Jupiter

2:30 pm - 3:00 pm Creating AI-Augmented Patient Education Materials
Dimitri Metzger - Digital, Data & IT Business Partner for Development & Medical Units & AI, Merck

Dimitri Metzger, IT Business Partner for Healthcare R&D, Merck, Room Jupiter

  • Data analysis of patient needs and real language used in specific disease areas
  • Develop a Gen AI based solution that leverages insights and can cross check patient education drafts and advise on better language
  • Next step: let solution create customized material from scratch
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Dimitri Metzger

Digital, Data & IT Business Partner for Development & Medical Units & AI
Merck

Stream B - Use Cases Room Jupiter

3:00 pm - 3:30 pm GenAI for Capital Markets: Are Chat Bots and Smart Summaries the only solutions?
Dieter Konrad - Expert Capital Market Data Science, Union Investment

Dieter Konrad, Expert Capital Market Data Science, Union Investment, Room Jupiter

  • GenAI for Capital Markets: Are Chat Bots and Smart Summaries the only solutions?
  • The future of Chat Bots for supporting capital market research and portfolio construction
  • Do Smart Summaries really help the professional analyst?
  • Is there any potential for more use cases with GenAI?
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Dieter Konrad

Expert Capital Market Data Science