Generative AI Europe 2025: Insights and Content Hub

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How do you turn AI from a fear-inducing “Terminator” into a trusted “WALL-E”?

At GenAI Europe 2024, Gabor Harsanyi (Ericsson) delivered a practical and humorous take on what it really takes to transform company culture, upskill staff, and build AI capabilities from the ground up – with his “5 THINGs” of AI transformation.

Discover:

– The 5 key levers for enterprise-wide AI enablement

– How to overcome AI fear, FOMO, and internal resistance

– Why AI transformation starts with humans - not just algorithms

Download the full presentation now >>>

How can Generative AI be meaningfully integrated into investment decision-making?

At GenAI Europe 2024, Dieter Konrad (Union Investment) shared how human expertise combined with AI tools like MALINA and SustAIn leads to better capital market outcomes.

His approach: FundAImental Investing – explainable, data-driven, and always human-led.

Discover:

– How Union Investment embeds AI in fundamental asset management

– Why explainability is key to trust and performance in AI models

– Why “Human + Machine” consistently beats “Machine only” in forecasting

Download the full presentation now >>>

How does a global energy leader like Repsol integrate Generative AI into everyday work? At Generative AI Europe 2024, Dr. Guille Lorbada (Head of New Ways of Working, Repsol) shared how the company is transforming culture, workflows, and productivity through GenAI – including pioneering M365 Copilot research and a company-wide AI enablement strategy.

Discover:

– How Repsol built a GenAI Competence Center to lead industry-wide transformation

– What 550+ digital use cases and in-depth Copilot experiments reveal about GenAI in practice

– Why personalization, behavioral change, and AI upskilling are key to scaling success

Download the full presentation now >>>

What can multi-agent systems actually do – and when should you use them? At GenAI Europe 2024, Dr. Egor Kraev (Head of AI, Wise) delivered a hands-on workshop exploring real-world patterns, pitfalls, and emerging best practices for building agent-based applications. From tool orchestration to validation loops and graph-based workflows, he offered a roadmap for moving beyond the hype.

Discover:

– When single-agent setups are enough

– and when they’re not

– Why graph-based orchestration is key to scalable GenAI workflows

– How to design smart, compound systems that actually work

Download the full workshop presentation now >>>

Unlock the Future of Data with Bosch: "Data Modeling is Dead! Long Live Data Modeling!"

Discover why traditional data modeling methods are evolving and how Bosch is pioneering a new approach to data integration and utilization. In this exclusive presentation, Andreas Wagner from Robert Bosch GmbH will explore the decline in public interest in data modeling and introduce innovative strategies like knowledge graphs and ontologies.

Learn how these advanced techniques enable AI-driven solutions, boost data quality, and streamline decision-making across business and IT. Download now to gain insights into the future of data management and stay ahead of the curve!

Download the full presentation now >>>

Efficient Machine Learning: Optimizing Results at Reduced Costs

Join Heiko Joerg Schick, Chief Architect at Huawei, as he explores cutting-edge strategies to reduce the computational costs of machine learning. This presentation dives into Huawei’s groundbreaking work on energy-efficient AI models, like Huawei Pangu-Weather, and introduces techniques such as Low-Rank Adaptation (LoRA) and Retrieval-Augmented Generation (RAG) to enhance performance while minimizing resources.

Discover how these advancements can revolutionize your AI projects and drive efficient, cost-effective machine learning solutions. Download now to learn how you can optimize your AI initiatives for the future!

Download the full presentation now >>>

As part of our preparation for this year’s focus topics, we are presenting a past presentation from BASF SE from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• How and Where does BASF Engage with Generative AI
• AI development with Generative AI
• Using Gen AI and knowledge graphs to simplify interactions with complex systems

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As part of our preparation for this year’s focus topics, we are presenting a past presentation from B.BRAUN from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• Why Automation Matters?
• The Scaling Challenge
  
• Spectrum of Smart Automation – Basics Matters
  
• Future Ecosystem – Transformation Foundation Matters
  

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As part of our preparation for this year’s focus topics, we are presenting a past presentation from B/S/H from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• Why Talk About AI Culture & Strategy
• AI Culture
• AI Project Prioritization and Planning
• Buy vs. Build

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As part of our preparation for this year’s focus topics, we are presenting a past presentation from B/S/H from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• The „ GiGo “ Principle
• How to Improve Data Quality?
• Practical Considerations/Use Cases

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As part of our preparation for this year’s focus topics, we are presenting a past presentation from ING Wholesale Banking from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• The ultimate strategy for hyperautomation consists of multiple layers - what are these at ING?

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As part of our preparation for this year’s focus topics, we are presenting a past presentation from Holiday Extras from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• The Dinosaur Problem
• The Skynet Problem
  
• The Safe Play Problem
• The Ignorance Problem
• The Day Job Problem
  

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Discover how NOVOMATIC approaches LLM application development, sharing practical insights and strategies in this exclusive IAAI 2024 presentation.

Learn more about: A Christmas Present that no one seems to be interested in?

• At the end of 2022 OpenAI revealed ChatGPT to the public.
• In early2023 A1 started internal discussions about potential influences of AI and how to make first steps.
• At the end of Q2 a number of experiments, distributed over different areas in the company, have been started.
• However: There wasn‘t much to observe in the area of IT Software Development!

This presentation by Markus Mazanec, TEC Transformation Execution & Enablement at A1 Telekom Austria AG from the IAAI 2024 conference, is now available for free download.

DOWNLOAD PRESENTATION HERE >>>

Take your brand to new heights by becoming a key partner at the spearhead of innovation! We invite you to download our exclusive sponsorship prospectus for the 3rd annual GenAI EUROPE 2025 for free.
This premier event is your gateway to connect with industry leaders, showcase your services and establish your brand as a driving force in the world of Generative AI.

Why become a partner?

• Unique visibility: Associate your brand with cutting-edge technologies in front of a highly interested and influential audience.
• Targeted networking: Connect directly with decision makers and industry experts who are actively looking for solutions to improve their business.
• Brand awareness: Position your company as an industry leader and build a name for yourself through pre-event marketing, on-site branding and post-event coverage.
• Customized packages: Choose from six carefully crafted sponsorship packages to ensure your individual objectives are met.

Secure your place at Generative AI EUROPE now!

Take this opportunity to showcase your services, talk to industry experts and help shape the future of the shared services and outsourcing industry. Limited sponsorship opportunities are available. So secure your preferred package today and join us at the forefront of the industry!

Interested to find out who was present at the 1st annual Generative AI EUROPE 2023 in Amsterdam?

In the document below you can see all the participants on a basis of:

• Company
• Job Title
• Geographical Location

This way you can know exactly where your peers are coming from and who you will likely meet at the 2024 iteration of Generative AI EUROPE 2024!

See who was present at the Generative AI EUROPE 2023 >>>

Agentic AI is transforming industries with its ability to act autonomously, make real-time decisions, and adapt without human intervention. Unlike Generative AI, which focuses on content creation, Agentic AI is all about taking action—making it a game-changer in areas like automation, AI-driven optimization, and dynamic problem-solving. Discover how this cutting-edge technology is shaping the future and setting itself apart from traditional AI systems.

Download your free article now to explore:

• The key differences between Agentic AI and Generative AI.
• Real-world applications of Agentic AI in autonomous systems.
• Expert insights from industry leaders at Generative AI Europe 2024.

Download Article For Free. >>>

Exclusive IQPC Article by IQPC Germany on the basis of an exclusive interview with Christina Duta from AECOM.

Discover how Generative AI (Gen AI) is revolutionizing intelligent automation across industries. In our in-depth piece, Cristina Duta, Director of Intelligent Automation at AECOM, shares invaluable insights on:

• Adaptability in Automation: Learn how Gen AI surpasses traditional automation by adapting to dynamic environments through self-learning loops and predictive precision.
• Contextual Understanding: See how Gen AI's nuanced comprehension enhances decision-making, exemplified by real-world applications in pricing and legal document review systems.
• Balance of Augmentation and Disruption: Understand the symbiotic relationship between human expertise and Gen AI, emphasizing collaboration rather than competition.
• Mitigating Risks: Explore strategies to tackle biases and enhance transparency, ensuring ethical and responsible use of Gen AI.
  

Why Attend Generative AI Europe 2025?

- Gain practical insights into maximizing Gen AI's value while minimizing risks.

- Engage with thought leaders and peers to share strategies and experiences.

- Participate in discussions that will define the future of Gen AI in intelligent automation.

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Generative artificial intelligence (AI) – defined by the World Economic Forum as “a category of AI algorithms that generate new outputs based on the data they have been trained on” – has created a great deal of hype about its potential. Commentary on generative AI varies from those who claim it will transform creativity and efficiency, to those who claim it will cause problems, such as replacing people’s jobs and uncertainties about the consequences of handing more tasks over to the technology.

To put this into context, Generative AI is being rolled out across multiple industries, with its success depending on multiple factors. Amid concern from some quarters about the safety and security of AI – and whether it will render many jobs obsolete – many businesses are finding positive, productive use cases for AI and effectively managing and mitigating the risks.

Generative AI Report covers:

• Generative AI use cases
• How to mitigate risk and manage change
• Understanding the role of pilot projects in AI change management
• Developing talent for future-proof enterprises
• The impact of the AI Act and other regulations
• What the future of Generative AI holds
  

Download to learn more >>>

Generative artificial intelligence (AI) stands out as a beacon of potential, offering a new paradigm of possibilities across diverse industries and businesses. The technology empowers machines to create new content, designs, and solutions that go beyond mere replication.

For many industries, generative AI holds the promise to reshape the way they operate, design products, and customise services, solving complex problems, fuelling creativity, and revolutionising conventional workflows. From personalised product design to predictive analytics and innovative content creation, generative AI is poised to unlock advantages that were previously unimaginable.

Report highlights: 

• What is Generative AI?
• What are the costs of not implementing Generative AI
• What are the challenges associated to Generative AI
• How does AI fit in industries

Get your copy to learn more >>> 

In this insightful interview, Eric Joachim Liese, Strategic Advisor and Lead Architect for AI & Data at BSH Home Appliances Group discusses key themes for businesses looking to adopt or scale generative AI. He highlights his team's presentations at the conference, which focus on:

• The Past, Present, and Future of Generative AI: A keynote on the evolution of the technology.
• Cultural Shifts: Workshop on the mindset needed to integrate AI.
• Practical Use Cases: Showcasing BSH’s rack architecture and its real-world applications.
• AI Literacy: The importance of training management on AI’s risks and potential.
• Avoiding The Hype: Staying grounded in business value, not trends.

Key Takeaways for Business Leaders

1. Historical Perspective: Understanding AI’s journey and where it’s headed.
2. Cultural Adaptation: Why Generative AI success requires a shift in company mindset and training at all levels.
3. Practical AI Implementation: Examples of BSH’s use of Generative AI to enhance efficiency and improve product design.
4. Strategic Generative AI Use: Identifying where AI adds value without falling for the hype.
5. Future Business Potential: How Generative AI can reshape user experience and operational processes.

This interview is a must-watch for those looking to navigate the generative AI landscape.

Watch the full interview here. >>>

As businesses race toward digital transformation, industry leaders are harnessing the power of Generative AI to revolutionize their operations. At the forefront of this innovation is Repsol, a global energy leader, committed to transforming how their workforce operates. We're excited to share our latest interview with Guille Lorbada, Head of New Ways of Working at Repsol, as he discusses the company's pioneering journey with Generative AI and the measurable impact it's had. In his interview, Guille Lorbada offers exclusive insights.

In this interview he speaks about

• evaluating and transforming enterprises with the help of Microsoft Copilot M365
• conducting research studies internally at Repsol
• Future Look-outs, the next years in generative AI
• which pitfalls to avoid

DOWNLOAD THE INTERVIEW NOW >>>>