Generative AI Europe 2025: Insights and Content Hub

What if the real key to AI transformation isn’t more models — but better data? For Gabor Harsanyi and his team at Ericsson, this question sparked a shift from analytics-led to data-first thinking that redefined how AI delivers value at scale.

In this exclusive pre-conference interview, Harsanyi, Head of the Marketing & Corporate Relations Data Office at Ericsson, shares how his team built a global data framework that turns governance from a blocker into an accelerator — creating the foundation for compliant, scalable, and business-aligned AI.

Discover why he believes that data-first thinking is not just a mindset shift but the key to making AI sustainable — and how confidence, evidence, and empathy redefine what true data leadership means in the AI era.

📍SESSION | DAY 1, 4 DECEMBER 2025 | 5:00 PM | Stream B AGENTIC WORKFLOWS: Data as a Catalyst: Driving AI Transformation Through Quality and Strategy

👉 Read the full interview and join Europe’s leading AI decision-makers at the 3rd Annual Agentic AI Europe 2025 in Barcelona.

📄Please note: The views expressed by Gabor Harsanyi are his own and reflect the Ericsson M&CR Data Office’s publicly stated principles on responsible AI and data governance.

In this exclusive pre-conference conversation, Sabato Leo, Director of AI, Data Science & R&D at Tipico, explains how his team designed a multi-agent framework that mirrors the internal processes of a marketing department — turning complex data, budget, and strategy inputs into actionable insights within hours instead of days. Far from replacing human creativity, Tipico’s agentic approach enhances it — freeing teams to focus on strategy, experimentation, and customer experience while AI handles operational complexity in the background.

At the 3rd Annual Agentic AI Europe 2025 (4–5 December | Barcelona), Sabato Leo will share how to move from proof-of-concept to scalable execution and what it really takes to embed AI-driven decision-making across the enterprise.

🔥 Key takeaways:

• How agentic workflows accelerate decision-making and campaign planning
• Building trust through governed, connected, and agile data systems
• Balancing automation with human creativity and oversight
• Lessons from Tipico’s AI journey toward scalable hyperpersonalization

📍 OPENING KEYNOTE | DAY 1, 4 DECEMBER 2025 02:00 PM – MULTI-AGENT SYSTEMS FOR MARKETING WORKFLOW ORCHESTRATION

👉 Read the full interview and meet Europe’s leading AI decision-makers at Agentic AI Europe 2025.

When most companies were still experimenting with AI, Holiday Extras went all-in.

In this exclusive pre conference interview, David Norris, Chief Growth Officer at Holiday Extras, reveals how the company transformed from digital service provider to AI-driven innovator — embedding intelligence into every process, product, and customer interaction.

By building its own LLM platform, Holiday Extras accelerated development cycles, scaled personalization, and created AI-powered experiences that are faster, cheaper, and more human than ever before.

At this years 3rd Annual Agentic AI Europe 2025 (4–5 December | Barcelona), David Norris will share how to operationalize AI at scale and turn innovation into measurable business impact.

🔥 Why attend:

• Learn how leading enterprises translate AI strategy into tangible ROI
• Discover frameworks for scaling GenAI responsibly and effectively
• Explore Europe’s edge in modular, sovereign AI systems
• Network with top AI, data, and tech leaders shaping the next era of Agentic AI

📍 PRESENTATION | DAY 1, 4 DECEMBER 2025 11:40 AM GOING “ALL-IN” ON AI – HOLIDAY EXTRAS’ APPROACH TO AN ALLENCOMPASSING AI APPROACH

👉 Read the full interview and join Europe’s leading AI decision-makers at the 3rd Annual Agentic AI Europe 2025.

What if enterprise AI only becomes possible once the underlying data backbone is strong enough to carry it? For Rafael Socorro Hernández, Head of Data & Analytics at ACCIONA, this strategic shift became the catalyst for cutting data preparation from weeks to hours and unlocking a new level of operational reliability.

In this pre-conference talk, Rafael Socorro Hernández reveals how autonomous data quality agents accelerate insights for project bids and financial reporting, prevent downstream errors through continuous AI-driven monitoring, and free expert teams from manual maintenance so they can focus on predictive analytics and long-term value creation. 

Discover why Rafael Socorro Hernández believes the next evolution will be ecosystems of collaborative agents — operating end-to-end business processes autonomously. And what this means for the future of enterprise data strategy.

📍PRESENTATION | DAY 1, 4 DECEMBER 2025 | 02:20 PM | 

STREAM B GOVERNANCE, SUSTAINABILITY, ARCHITECTURE & DATA: How Agentic AI Is Rebuilding Our Data Backbone

👉 Read the full interview and join us at the 3rd Annual Agentic AI Europe 2025 in Barcelona.

Data governance is more than compliance — it’s the foundation for AI success. At the Generative AI DACH 2025, Dr. Andreas Wagner (BOSCH) guided a workshop on how ontologies and semantic web technologies secure, structure, and connect data assets to unlock AI and Generative AI value in manufacturing.

Discover:

– Why governance is the hidden enabler of Generative AI & Agentic AI

– How BOSCH uses ontologies & semantic web to model business processes

– Practical examples of governance translating into innovation and efficiency

– Lessons on turning compliance into opportunity

Download the full presentation now >>>

How can Generative AI be meaningfully integrated into investment decision-making?

At Generative AI Europe 2024, Dieter Konrad (Union Investment) shared how human expertise combined with AI tools like MALINA and SustAIn leads to better capital market outcomes.

His approach: FundAImental Investing – explainable, data-driven, and always human-led.

Discover:

– How Union Investment embeds AI in fundamental asset management

– Why explainability is key to trust and performance in AI models

– Why “Human + Machine” consistently beats “Machine only” in forecasting

Download the full presentation now >>>

At Generative AI Europe 2024, Dr. Egor Kraev (Head of AI, Wise) delivered a hands-on workshop exploring real-world patterns, pitfalls, and emerging best practices for building agent-based applications. From tool orchestration to validation loops and graph-based workflows, he offered a roadmap for moving beyond the hype.

Discover:

– When single-agent setups are enough

– and when they’re not

– Why graph-based orchestration is key to scalable GenAI workflows

– How to design smart, compound systems that actually work

Download the full workshop presentation now >>>

Can GitHub Copilot and LLMs really boost developer productivity at scale?

At Generative AI DACH 2025, Dr. Jochen Kokemüller (BOSCH) explored how large language models reshape efficiency in software engineering, using insights from a GitHub Copilot survey of over 500 developers.

Discover:

– How developer satisfaction, flow, and collaboration improve with AI assistance

– Where Copilot delivers real productivity gains (coding, testing, documentation)

– Why “Think Big – Start Small

– Scale Fast” is the key to AI adoption in R&D

Download the full presentation now >>>

How do you turn AI from a fear-inducing “Terminator” into a trusted “WALL-E”?

At Generative AI Europe 2024, Gabor Harsanyi (Ericsson) delivered a practical and humorous take on what it really takes to transform company culture, upskill staff, and build AI capabilities from the ground up – with his “5 THINGs” of AI transformation.

Discover:

– The 5 key levers for enterprise-wide AI enablement

– How to overcome AI fear, FOMO, and internal resistance

– Why AI transformation starts with humans - not just algorithms

Download the full presentation now >>>

Unlock the Future of Data with Bosch: "Data Modeling is Dead! Long Live Data Modeling!"

Discover why traditional data modeling methods are evolving and how Bosch is pioneering a new approach to data integration and utilization. In this exclusive presentation, Andreas Wagner from Robert Bosch GmbH will explore the decline in public interest in data modeling and introduce innovative strategies like knowledge graphs and ontologies.

Learn how these advanced techniques enable AI-driven solutions, boost data quality, and streamline decision-making across business and IT. Download now to gain insights into the future of data management and stay ahead of the curve!

Download the full presentation now >>>

Efficient Machine Learning: Optimizing Results at Reduced Costs

Join Heiko Joerg Schick, Chief Architect at Huawei, as he explores cutting-edge strategies to reduce the computational costs of machine learning. This presentation dives into Huawei’s groundbreaking work on energy-efficient AI models, like Huawei Pangu-Weather, and introduces techniques such as Low-Rank Adaptation (LoRA) and Retrieval-Augmented Generation (RAG) to enhance performance while minimizing resources.

Discover how these advancements can revolutionize your AI projects and drive efficient, cost-effective machine learning solutions. Download now to learn how you can optimize your AI initiatives for the future!

Download the full presentation now >>>

Discover who’s joining the 3rd Annual Agentic AI | Generative AI Europe 2025!

Get exclusive insights into the senior AI and data leaders attending this year’s conference in Barcelona.

The new NOVEMBER 2025 Attendee Snapshot reveals which top companies & job titles – from Microsoft, BASF, AXA, and Merck to Deutsche Telekom, Lufthansa, and Volkswagen Group – will be part of Europe’s leading event on Agentic AI & Generative AI.

👉 Download the snapshot now and see who you could meet in December. 

Whether you attended in person or missed the event – our comprehensive Post Show Report 2024 offers an exclusive look at Europe’s only technical event focused on scaling Generative AI in the enterprise. Get a concise overview of the key insights, sessions, and strategic discussions that shaped the 2nd Annual Generative AI Europe 2024 – and see what’s next as we move towards the 3rd Annual Agentic AI & Personalized AI, Barcelona, 03-05 December 2025.

Inside the report:

• Highlights from Generative AI Europe 2024 in Amsterdam

• Key figures, audience breakdown & industries represented

• A thank-you to our speakers & partners

• Top sessions and themes from 2024

• Overview of top sponsors and supporting partners

• First outlook on Agentic AI & Personalized AI 2025 in Barcelona

• Trends and priorities for 2025

• Ticket pricing & registration details for 2025

Download now the free Generative AI Europe 2024 Post Show Report  >>>

Take your brand to new heights by becoming a key partner at the spearhead of innovation! We invite you to download our exclusive sponsorship prospectus for the 3rd Annual Agentic AI Europe 2025 (Generative AI Europe) for free.
This premier event is your gateway to connect with industry leaders, showcase your services and establish your brand as a driving force in the world of Generative AI & Agentic AI. 

Why become a partner?

• Unique visibility: Associate your brand with cutting-edge technologies in front of a highly interested and influential audience.
• Targeted networking: Connect directly with decision makers and industry experts who are actively looking for solutions to improve their business.
• Brand awareness: Position your company as an industry leader and build a name for yourself through pre-event marketing, on-site branding and post-event coverage.
• Customized packages: Choose from six carefully crafted sponsorship packages to ensure your individual objectives are met.

Secure your place at the 3rd Annual Agentic AI Europe 2025 now!

Take this opportunity to showcase your services, talk to industry experts and help shape the future of the shared services and outsourcing industry. Limited sponsorship opportunities are available. So secure your preferred package today and join us at the forefront of the industry!

As part of our preparation for this year’s focus topics, we are presenting a past presentation from BASF SE from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• How and Where does BASF Engage with Generative AI
• AI development with Generative AI
• Using Gen AI and knowledge graphs to simplify interactions with complex systems

Download For Free >>>

As part of our preparation for this year’s focus topics, we are presenting a past presentation from B.BRAUN from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• Why Automation Matters?
• The Scaling Challenge
  
• Spectrum of Smart Automation – Basics Matters
  
• Future Ecosystem – Transformation Foundation Matters
  

Download For Free >>>

As part of our preparation for this year’s focus topics, we are presenting a past presentation from B/S/H from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• Why Talk About AI Culture & Strategy
• AI Culture
• AI Project Prioritization and Planning
• Buy vs. Build

Download For Free >>>

As part of our preparation for this year’s focus topics, we are presenting a past presentation from B/S/H from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• The „ GiGo “ Principle
• How to Improve Data Quality?
• Practical Considerations/Use Cases

Download For Free >>>

As part of our preparation for this year’s focus topics, we are presenting a past presentation from ING Wholesale Banking from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• The ultimate strategy for hyperautomation consists of multiple layers - what are these at ING?

Download For Free >>>

As part of our preparation for this year’s focus topics, we are presenting a past presentation from Holiday Extras from the IAAI Intelligent Automation and Artificial Intelligence 2024 conference.

Learn more about:

• The Dinosaur Problem
• The Skynet Problem
  
• The Safe Play Problem
• The Ignorance Problem
• The Day Job Problem
  

Download For Free >>>

Discover how NOVOMATIC approaches LLM application development, sharing practical insights and strategies in this exclusive IAAI 2024 presentation.

Learn more about: A Christmas Present that no one seems to be interested in?

• At the end of 2022 OpenAI revealed ChatGPT to the public.
• In early2023 A1 started internal discussions about potential influences of AI and how to make first steps.
• At the end of Q2 a number of experiments, distributed over different areas in the company, have been started.
• However: There wasn‘t much to observe in the area of IT Software Development!

This presentation by Markus Mazanec, TEC Transformation Execution & Enablement at A1 Telekom Austria AG from the IAAI 2024 conference, is now available for free download.

DOWNLOAD PRESENTATION HERE >>>

In this insightful interview, Eric Joachim Liese, Strategic Advisor and Lead Architect for AI & Data at BSH Home Appliances Group discusses key themes for businesses looking to adopt or scale generative AI. He highlights his team's presentations at the conference, which focus on:

• The Past, Present, and Future of Generative AI: A keynote on the evolution of the technology.
• Cultural Shifts: Workshop on the mindset needed to integrate AI.
• Practical Use Cases: Showcasing BSH’s rack architecture and its real-world applications.
• AI Literacy: The importance of training management on AI’s risks and potential.
• Avoiding The Hype: Staying grounded in business value, not trends.

Key Takeaways for Business Leaders

1. Historical Perspective: Understanding AI’s journey and where it’s headed.
2. Cultural Adaptation: Why Generative AI success requires a shift in company mindset and training at all levels.
3. Practical AI Implementation: Examples of BSH’s use of Generative AI to enhance efficiency and improve product design.
4. Strategic Generative AI Use: Identifying where AI adds value without falling for the hype.
5. Future Business Potential: How Generative AI can reshape user experience and operational processes.

This interview is a must-watch for those looking to navigate the generative AI landscape.

Watch the full interview here. >>>

As businesses race toward digital transformation, industry leaders are harnessing the power of Generative AI to revolutionize their operations. At the forefront of this innovation is Repsol, a global energy leader, committed to transforming how their workforce operates. We're excited to share our latest interview with Guille Lorbada, Head of New Ways of Working at Repsol, as he discusses the company's pioneering journey with Generative AI and the measurable impact it's had. In his interview, Guille Lorbada offers exclusive insights.

In this interview he speaks about

• evaluating and transforming enterprises with the help of Microsoft Copilot M365
• conducting research studies internally at Repsol
• Future Look-outs, the next years in generative AI
• which pitfalls to avoid

DOWNLOAD THE INTERVIEW NOW >>>>