4 - 5 December 2025 | Barcelona
Where enterprises turn AI pilots into business-critical agentic systems.
Ericsson: Gabor Harsanyi | Data. Trust. Transformation. – Building Sustainable AI through Quality and Governance
AGENTIC AI EUROPE 2025 | PRE-CONFERENCE INDUSTRY INSIGHTS
- What if the real key to AI transformation isn’t more models, but better data? For Gabor Harsanyi and his team at Ericsson, this question sparked a shift from analytics-led to data-first thinking that redefined how AI delivers value at scale.
3rd Annual AGENTIC AI 2025 | Generative AI EUROPE
The generative and agentic AI landscape is shifting rapidly. Enterprises are moving from pilots to production, where the real challenges emerge: fragmented data, fragile integrations, rising costs, and mounting regulatory pressure under the EU AI Act. The focus is no longer on experimentation but on building secure, compliant, and scalable systems that deliver measurable business value.
IQPC’s 3rd Annual AGENTIC AI EUROPE 2025 brings together Europe’s leading AI experts, architects, and business leaders to address this transition. This year’s program highlights how organizations are scaling multi-agent systems, operationalizing governance and safety, and building reliable data foundations. It also explores the frontiers of hyperpersonalisation, intelligent workflows, RAG pipelines, and domain-specific agents in sectors from pharma and finance to telecom and manufacturing.
The conference offers a clear view of how enterprises can move beyond proof-of-concept and establish production-grade agentic AI that is resilient, trustworthy, and business-critical. This diverse mix of strategic leaders and technical experts ensures the event provides both high-level insight and hands-on perspectives — making it the ideal forum to explore how agentic AI is scaled securely and effectively across the enterprise.
Why join the 3rd Annual AGENTIC AI EUROPE 2025
at the H10 Marina Barcelona?
🌐 Gain a Strategic Edge with Agentic AI
Discover how leading enterprises are moving beyond automation—deploying multi-agent systems that reason, plan, and adapt across core business functions to unlock real competitive advantage.
📊 Real-World Use Cases, Not Hype
Learn from deep-dive case studies and production-ready architectures presented by industry leaders from BASF, Microsoft, Lufthansa, Deutsche Telekom, Merck, and more.
⚖️ Operationalize Compliance & Governance
Understand how organizations are turning the EU AI Act into actionable governance frameworks—ensuring transparency, safety, and trust across AI initiatives.
🤝 Meet Europe’s AI Decision-Makers
Connect with C-level executives, digital transformation leaders, and AI architects from across Europe—sharing insights, strategies, and scalable solutions in a high-impact environment.
Exclusive pre-conference conversation:
Tipico: Sabato Leo, Director of AI, Data Science & R&D | Agentic AI in Marketing
In this exclusive pre-conference interview, Sabato Leo, Director of AI, Data Science & R&D at Tipico, explains how his team designed a multi-agent framework that mirrors the internal processes of a marketing department — turning complex data, budget, and strategy inputs into actionable insights within hours instead of days. Far from replacing human creativity, Tipico’s agentic approach enhances it — freeing teams to focus on strategy, experimentation, and customer experience while AI handles operational complexity in the background.
See you soon at the #H10MarinaBarcelona !
#GenerativeAIEurope
Post Show Report 2024
& Outlook 2025
Inside the Report:
- Highlights from Generative AI Europe 2024 in Amsterdam
- Key figures, audience breakdown, and industries represented
- Appreciation to our speakers and partners
- Recap of top sessions and themes from 2024
- Overview of leading sponsors and supporting partners
- First outlook on Agentic AI 2025 in Barcelona
- Emerging trends and strategic priorities for 2025
- Ticket pricing and registration details for 2025
#AgenticAIEurope 2025
MAIN THEMES:
- BEYOND AUTOMATION: Agentic AI reasons, plans, and adapts—replacing static workflows with dynamic, resilient automation.
- SCAILING SYSTEMS: Multi-agent setups reach production, overcoming memory, tool use, and error-handling limits.
- AI SAFETY & COMPLIANCE: Governance, red teaming, and AI Act alignment deliver practical safeguards.
- TRUSTED DATA: Knowledge bases, RAG pipelines, and traceability reduce hallucination and content drift.
- ENTERPRISE ORCHESTRATION: Secure multi-agent workflows integrate tools and empower business teams via no-code assistants.
- AI PERSONALIZATION: Hyperpersonalization and sector-specific AI drive impact in pharma, banking, telecom, and industry.
- SOVEREIGN & SUSTAINABLE AI: Open-source models, small LMs, and efficient architectures ensure compliance, scalability, and energy savings.
Brands that have trusted us
Discover Our
3rd Annual AGENTIC AI EUROPE 2025 Speakers
Vice-President, Digital Transformation and International Groups, DFCG and Expert
Armand Angeli
DFCG
Chief AI Officer
Daniel Hulme
WPP
Trustworthy AI Expert
Dr. Djalel Benbouzid
AIAAIC
Chief Product Owner Conversational AI (Voice and Chatbots)
Tina Rahman
Telefonica
Digital, Data & IT Business Partner for Development & Medical Units & AI
Dimitri Metzger
Merck
Expert Capital Market Data Science
Dieter Konrad
Union Investment
Chapter Team Lead Artificial Intelligence & Data Science
Joachim Stegmann
Deutsche Telekom AG, Innovation Hub
AI & App Chief Architect
Sonika Kapil
Microsoft
Technical Lead Generative AI
Ömer Adıgüzel
Lufthansa Group
Head of M&CR Data Office
Gabor Harsanyi
Ericsson
Senior Enterprise Architect
Fernando Blanco
Nestlé
Global Head Advanced Analytics, Artificial Intelligence & Data Science
Jordi Escayola
Sanofi
Head of Data Science in the Global E&T
Ogsen Gabrielyan
Boehringer Ingelheim Biopharmaceuticals
Exekutiv producent / Projektledare
Calle Gisselsson
SVT (Sveriges Television AB)
Product Owner
Mike Hales
EE
Head of AI factory
Hugo Hamad
AXA France
Senior Director | Head of API & Integrations
Avinash Jha
Volvo Group
Information Technology System Architect
Gramoz Krasniqi
Lufthansa Group
AI Transformation Lead & New Technology Enthusiast at Healthcare
Maik Lange
Bayer
Director of AI, Data Science and Research and Development
Sabato Leo
Tipico
Executive Director, AI Business Innovation
Michal Licko
MSD
Head of Data Science
Carlos Martín
Boehringer Ingelheim
Global Director, Esg Marketing
Aidan McLaughlin
Indeed.com
Head of AI Innovation Center
Jürgen Müller
BASF
Technical Director- AI & Robotics Strategy, Solutions, and Delivery
Neda Naghshbandi
AtkinsRéalis
Global Head of Master Data
Maximus Ndaboka
Lindt & Sprüngli
Chief Growth Officer
David Norris
Holiday Extras
Associate, Head of Innovation Analytics
Nikos Papapesios
Knight Frank LLP
Project Manager
Ulrike Petrusch
Nexperia Germany Gmbh
Head of Data & Analytics
Bogdan Pirvu
Novomatic AG
Director, Data Analytics Solutions
Ehud Rattner
Optum
Leitung Data Science and Analytics
Werner Rohrer
Öbb
Transformation Director
Marc Sauty
Sodexo
Head of Data & Analytics
Rafael Socorro
ACCIONA
GBS Finance Transformation Director
Wioletta Strączek
Jacobs
Growth Executive
Emily Stretton
Holiday Extras
Chief Digital Officer (Cdo)
Haydar Vural
Karsan
Data Science Digital Finance Senior Specialist
Abel Vicenc Yuste Roca
Novartis
Featured Insights: What Our Former Generative AI Europe
Attendees Say
3rd Annual AGENTIC AI EUROPE 2025
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Real-World Patterns, Pitfalls & Power of Multi-Agent Systems
At Generative AI Europe 2024, Dr. Egor Kraev (Head of AI, Wise) delivered a hands-on workshop exploring real-world patterns, pitfalls, and emerging best practices for building agent-based applications.
Going “All-In” on AI – Reinventing Travel Through AI
By building its own LLM platform, Holiday Extras accelerated development cycles, scaled personalization, and created AI-powered experiences that are faster, cheaper, and more human than ever before.
📍 PRESENTATION | DAY 1, 4 DECEMBER 2025 11:40 AM GOING “ALL-IN” ON AI – HOLIDAY EXTRAS’ APPROACH TO AN ALLENCOMPASSING AI APPROACH
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CONTACT US
The Generative AI Europe will bring together business leaders from AI, Machine Learning, Data, Innovation and Technology in Barcelona, this coming December.
To find out how you could take part or for any questions, please contact us below:
Marketing Enquiries
Vedran Sipic
Marketing Manager
✉️ vedran.sipic@iqpc.de
📞 +49 (0)30 166 37 808
Sponsorship Enquiries
Vlad Neacsu
Sponsorship Manager
✉️ vlad.neacsu@iqpc.de
📞 +49 (0)30 520 01 760
In Partnership With:
©2025 IQPC. All rights reserved.
Imprint:
Company information according to § 5 Telemediengesetz
IQPC Gesellschaft für Management Konferenzen mbH
Address: Rosenstrasse 2, 10178 Berlin, Germany
Tel: 49 30 52 001 534
E-mail: info@iqpc.de
Registered at: Amtsgericht Charlottenburg, HRB 76720
VAT-Number: DE210454451
Management: Torben Haagh, Richard A. Worden, Michael R. Worden
Impressum:
Firmeninformationen entsprechend § 5 Telemediengesetz
IQPC Gesellschaft für Management Konferenzen mbH
Adresse: Rosenstrasse 2, 10178 Berlin, Germany
Telefonnummer: 030 52001534
Email Adresse: info@iqpc.de
Registereintragungen: Amtsgericht Charlottenburg HRB 76720
Umsatzsteuer- Indentifikationsnummer DE210454451
Geschäftsführung: Torben Haagh, Richard A. Worden, Michael R. Worden
