Business Cases & Tech: Transition from POCs
to robust, enterprise-wide applications that deliver real value and ROI
2 - 4 December 2025
| Sheraton Amsterdam Airport Hotel and Conference Center; Amsterdam, The Netherlands
The speaker Serena Westra was part of the previous event. To review the most recent speakers list, click here.
Serena Westra
Senior Innovation Designer IKEASerena Westra is specialising in business and service design, and has 10 years of experience in storytelling, strategic innovation, and facilitation. By collaboration with companies like ING Bank, Philips, and Cisco, Serena has built her career path towards being a Service Design Network finalist in 2021 for her work in inclusive design with the municipality of Amsterdam. Serena has a passion for visual thinking, improvisation theatre, and storytelling. Serena worked as a Senior Service Design Consultant at Koos Service Design from May 2017 to May 2022. From July 2020 until the end of 2021 she collaborated with OLX Group in the AI innovation hub OLX². She currently works at IKEA as Senior Business Designer.
Check out the incredible speaker line-up to see who will be joining Serena.
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IQPC Gesellschaft für Management Konferenzen mbH
Address: Rosenstrasse 2, 10178 Berlin, Germany
Tel: 49 30 52 001 534
E-mail: info@iqpc.de
Registered at: Amtsgericht Charlottenburg, HRB 76720
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Management: Torben Haagh, Richard A. Worden, Michael R. Worden
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IQPC Gesellschaft für Management Konferenzen mbH
Adresse: Rosenstrasse 2, 10178 Berlin, Germany
Telefonnummer: 030 52001534
Email Adresse: info@iqpc.de
Registereintragungen: Amtsgericht Charlottenburg HRB 76720
Umsatzsteuer- Indentifikationsnummer DE210454451
Geschäftsführung: Torben Haagh, Richard A. Worden, Michael R. Worden
