Tom Stiff

AI Transformation, Adoption & Strategic Engagement Lead Shell

Tom Stiff is a transformation leader specialising in AI adoption and enterprise-scale behavioural change. He brings a pragmatic, people-centric perspective, focusing not just on technology, but on how organisations genuinely change behaviours to realise value. At Shell Legal, he designed and scaled the AI enablement and adoption model for Microsoft Copilot, acting as the single point of accountability across a complex global function. His approach combined workflow-specific use cases, champion-led engagement, and data-driven monitoring driving a fivefold increase in usage and over 300% growth in value realisation.