Tom Stiff

AI Transformation, Adoption & Strategic Engagement Lead Shell

Tom Stiff is a transformation leader specialising in AI adoption and enterprise-scale behavioural change. He brings a pragmatic, people-centric perspective, focusing not just on technology, but on how organisations genuinely change behaviours to realise value. At Shell Legal, he designed and scaled the AI enablement and adoption model for Microsoft Copilot, acting as the single point of accountability across a complex global function. His approach combined workflow-specific use cases, champion-led engagement, and data-driven monitoring driving a fivefold increase in usage and over 300% growth in value realisation.

AI Adoption and Literacy Focus Day - Wednesday 23 September

1:45 PM Panel Discussion – Onboarding the Business: Taking a Functional Approach to Embedding AI for Real Impact

As organisations rapidly adopt advanced AI tools, success depends on how well they are applied across different business functions, not just how they are built. This panel explores practical strategies for driving value in context. Panellists will share what works, where functions struggle, and how organisations are building shared AI fluency to enable effective and responsible use. The session highlights the cultural, operational, and learning approaches that make AI relevant, usable, and impactful across the business.

• Building cross functional confidence in advanced AI tools.

• Overcoming adoption barriers for non technical teams.

• Creating a shared, practical baseline of AI fluency.

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda

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