Pablo Escribano

Chief Data Officer WiZink

Agenda Day 2

8:40 AM KEYNOTE PANEL DISCUSSION: PROCESS IS THE NEW GOLD - HOW ARE YOU UNLOCKING VALUE BEYOND DATA?

The future belongs to those who master both data and process. In the age of AI, process excellence is emerging as the true driver of competitive advantage in the sector. This keynote panel brings together industry leaders to discuss why organizations are shifting focus from proprietorial data to proprietorial process, how they are mapping and improving critical workflows, and the ways they align process improvement with data and AI initiatives. Panellists will share insights on measuring and communicating process-driven outcomes, and why the future belongs to those who master both data and process.

• Gain a clear perspective on how prioritizing process excellence—beyond just data—unlocks new sources of value, driving efficiency, compliance, and customer satisfaction.

• Learn practical strategies from panellists for mapping and improving critical workflows and see how these efforts directly translate into measurable business outcomes and operational resilience.

• Hear real-world examples from industry leaders on aligning process improvement with data and AI initiatives, resulting in smarter automation and more agile decision-making.

• Explore proven methods for measuring and communicating the impact of process-driven change, empowering your organization to sustain competitive advantage in a rapidly evolving landscape.

Check out the incredible speaker line-up to see who will be joining Pablo.

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