BUILD THE CULTURE, SYSTEMS, PROCESSES AND AI THAT MAKE DATA VALUE INEVITABLE

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Jane Smith

EMEA Field Chief Data & AI Officer ThoughtSpot

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Agenda Day 2

9:30 AM PRESENTATION | REALTIME PERSONALIZATION AT SCALE AND 360 CUSTOMER VIEWS

Real-time personalization is exciting in theory but brutal in practice. Delivering data-driven personalization to millions of customers is the holy grail of customer experience – and revenue too. But how do you do it at scale, without s

acrificing velocity, accuracy, or integrity? And how do you separate what can be reused globally from what must be tailored locally, without replicating complexity? Understanding diverse audiences means dealing with troves of data - speed, reliability, and cultural nuance matter all at once. Build the right architecture, measure what truly moves the needle, and keep engagement high without blowing out costs.

• Discover how to use real-time analytics to understand and adapt to different consumer cultures.

• Learn the architectural principles of building a personalization engine that can scale to millions of global users.

• Get a case study on how to deliver real-time personalization that drives engagement and loyalty

Check out the incredible speaker line-up to see who will be joining Jane.

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