Organisations continue to hold their customers at the heart of their strategic focus, especially in relation to transformation, growth and elevation of the brand. As third-party tracking becomes a thing of the past, organisations embrace compliant first-party data as their foundation.
By generating accurate customer behavioural profiles, managed through the data warehouse or lake, organisations gain a single unified view into their customers’ behaviour journey, all in real-time. The result: data and data science teams no longer have to work with obsolete, stale data, but instead can act with agility and precision to support critical decision-making in minutes instead of hours and days.
GenAI hasn’t changed the need for building trust in AI systems. In this session, we explore how the framework for generative AI mirrors the one we have been using for predictive AI. But the weight that we need to give to different parts of the AI life cycle is different. Discover how predictive and generative AI complement each other, with one able to help build more trust in the other e.g. guardrail models in one direction, and explainability in natural language in the other.