Agenda Day 2

8:00 am - 8:30 am REGISTRATION & COFFEE

8:00 am - 8:30 am OPENING REMARKS FROM THE CHAIRPERSON

8:45 am - 9:30 am PANEL | TALENT THAT EVOLVES (WITH) YOUR BUSINESS: COMMERCIAL + TECHNICAL, NOT EITHER/OR

Michail Vamvakaris - Head of Data Science and MLOps, William Hill
Kyriakos Tempriotis - Head of Data & Technology - Global Legal & Compliance, Haleon

Teams don’t just need coders; they need business drivers who grasp run-costs, vendor trade-offs, and how value lands with the board. Great outcomes come from data leaders who speak P&L and business strategy, but can also design, build, and ship dependable systems. "Hybrid" talent is however hard to find. Do you hire? Do you develop internally? If internally, do you upskill your business analysts, or your data team? Hiring often surfaces strong technicians who can learn the business faster than the reverse, yet assessing EQ and “explain-the-why” skills remains a blind spot. Developing the next generation of data leaders, entails both the hard and soft skills needed to survive today's tough job market. The talent that outpaces AI replacement, will be the data professionals who not only crunch numbers but also share a compelling story and drive business value.

• Decide where to grow hybrids: upskill technical staff with business exposure and translation practice, or pair business “translators” with technical squads to bridge faster.
• Evaluate for EQ and “downstream sense”, not just coding tests; change hiring and promotion signals accordingly.
• Bridge roles and rewards to business KPIs to identify and reward hybrid talent.

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Michail Vamvakaris

Head of Data Science and MLOps
William Hill

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Kyriakos Tempriotis

Head of Data & Technology - Global Legal & Compliance
Haleon

9:30 am - 10:00 am PRESENTATION | REALTIME PERSONALIZATION AT SCALE AND 360 CUSTOMER VIEWS

Real-time personalization is exciting in theory but brutal in practice. Delivering data-driven personalization to millions of customers is the holy grail of customer experience – and revenue too. But how do you do it at scale, without s

acrificing velocity, accuracy, or integrity? And how do you separate what can be reused globally from what must be tailored locally, without replicating complexity? Understanding diverse audiences means dealing with troves of data - speed, reliability, and cultural nuance matter all at once. Build the right architecture, measure what truly moves the needle, and keep engagement high without blowing out costs.

• Discover how to use real-time analytics to understand and adapt to different consumer cultures.
• Learn the architectural principles of building a personalization engine that can scale to millions of global users.
• Get a case study on how to deliver real-time personalization that drives engagement and loyalty

10:05 am - 10:35 am THINK TANK | THE EVOLVING CDO: FROM DATA CUSTODIAN TO BUSINESS DRIVER
Masood Alam - Chief Data Architect, The Scottish Government

As AI advances and replaces many of data leaders’ admin work, the CDO role is shifting from stewarding data to shaping business results. It also signals a fear in the job security of data leaders. 2025 was a brutal year for CDOs, with organizations downgrading the influence of data leaders. Influence and authority doesn’t come from producing more reports, but from setting a cadence of visible wins that compound into credibility – and ultimately a seat at the board. The skills you’re being measured on today are change management, storytelling, and business acumen. CDO influence only grows when projects move the needle, projects demonstrate real value, and wins are clearly defined -not when reports accumulate.

• Discuss what makes a CDO relevant at a time of automation
• Determine the 5 characteristics of a CDO that make the role board-worthy, and how to communicate that value
• Theorize what the CDO role might look like in 2030.

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Masood Alam

Chief Data Architect
The Scottish Government

10:05 am - 10:35 am 1:1 BUSINESS MEETINGS

10:40 am - 11:10 am VENDOR FRICTION ROOM | LIVE TECH STACK DEBATE

Two vendors, same brief and business challenge. Watch claims hold up under end-user questioning on timelines, terms and outcomes. Take the scorecard home. 

10:40 am - 11:10 am 1:1 BUSINESS MEETINGS

11:15 am - 11:45 am DEBATE | DIFFERENT WAYS TO WIN THE CDO SEAT

Not all data leaders come from the same backdrop, and there are ultimately several ways to becoming a data leader. Business acumen, technical data skills, and leadership skills all matter equally. We've invited a panel of CDOs, can you guess their background?

More importantly, what can we learn from their experience?

• Learn where technical depth matters, and where it doesn’t.
• Challenge assumptions about what it takes to be a successful data leader.

11:15 am - 11:45 am 1:1 BUSINESS MEETINGS

11:50 am - 12:35 pm ROUNDTABLE | AI OBSERVABILITY: KEEP MODELS HONEST IN PRODUCTION

Models drift, hallucinate, or rack up hidden costs once live. This roundtable explores how to set SLOs for accuracy, latency, and spend, monitor for drift, and act quickly without killing trust. Peers will share lightweight playbooks and metrics that keep AI predictable, reliable, and defensible long after launch.

11:50 am - 12:35 pm ROUNDTABLE | DATA WITHOUT BORDERS: NAVIGATING GLOBAL REGULATIONS & CROSS-INDUSTRY DATA SHARING

Sharing data across borders and industries is essential for innovation but is also a legal and regulatory minefield. This roundtable explores the challenges of global data sharing and provides practical guidance on how to navigate the complex web of regulations. You'll learn how to build a data-sharing framework that is both compliant and effective.

11:50 am - 12:35 pm ROUNDTABLE | AGENTIC AI - WHAT’S REAL, WHAT’S HYPE, WHAT’S NEXT

Agentic AI is the next big thing, but it's hard to separate the hype from the reality. This roundtable provides a no-nonsense look at the current state of agentic AI, exploring what's real, what's hype, and what's next. You'll get a clear understanding of the technology and its potential applications, and learn how to make informed decisions about where to invest.

11:50 am - 12:35 pm ROUNDTABLE | OVERCOME LEGACY SYSTEMS, DEFRAGMENT DATA SILOS

Legacy systems are the bane of many data leaders' existence. They're often inefficient, unreliable, and a major source of data silos. This roundtable explores practical strategies for overcoming the legacy challenge, from modernizing your existing systems to migrating to a new platform. You'll learn how to defragment your data silos and build a modern data architecture that is fit for the future.

12:35 pm - 1:35 pm LUNCH


1:35 pm - 2:05 pm PRESENTATION | THE ETHICAL MINEFIELD OF AI IN PRACTICE: HOW COMPLIANCE IS YOUR USP

AI invites a novel type of scrutiny beyond traditional data governance: customers, regulators, and even employees now question model inputs, training rights, and downstream use. Sensitive data mishandled can stall projects, invite fines, or trigger public backlash. Getting this right however, builds trust, speeds approvals, and strengthens reputation instead. The challenge is balancing safeguards and velocity: plain-language rules, small visible pilots, and controls tuned to AI’s risks. When governance feels more like a practical guideline instead of a paralysing blocker, compliance isn’t another hurdle - it becomes a competitive advantage to shout about.

• Learn how to turn compliance into credibility by becoming the go-to trusted brand at a time of heightened privacy alertness.
• Identify supplier and model risks early to avoid extra work and boost consumer confidence.
• Discover how to use small pilots and visible safeguards to prove ethical AI at scale, winning faster approvals from boards, regulators, and customers.

2:05 pm - 2:35 pm PRESENTATION | THE ART OF DATA VALUE STORYTELLING - WIN HEARTS AND BUDGET IN THE BOARDROOM

Kirsten Levermore - Head of Technology Engagement and Adoption, Merlin Entertainments

Your data is only as valuable as the story you can tell with it. To win budget and buy-in, you must translate complex insights into a compelling narrative that resonates with a non-technical, C-suite audience, Board, and other stakeholders. Data teams often fail to deliver the strategic storytelling boards love. Boards fund outcomes they understand. Roles are being created to bridge this communication gap, regaining trust, budget, and influence to data leaders. No need to overcomplicate complex data - simple before/after, honest baselines, and finance KPIs turn noise into approval.

• Translate data experiments into business-level metrics the board respects, focusing on revenue gained and cost avoided.
• Develop a simple, reusable "value ledger" to publish wins and build momentum for future funding requests.
• Learn how to frame initiatives around clear business outcomes, honest timelines, and hard metrics that finance understands and respects.

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Kirsten Levermore

Head of Technology Engagement and Adoption
Merlin Entertainments

2:40 pm - 3:10 pm THINK TANK | MAKE MONEY, NOT MISTAKES - CONSENT DRIVEN COMMERCIALIZATION THAT SCALES

Data commercialization is a huge opportunity – it’s also posits huge risks. How do you balance the desire to make money with the duty to protect consumer privacy and maintain trust? Commercialization fails if consent fails. The real challenge is designing offers people actively accept, with transparent controls and clear proof for the board. Done well, consent, and governance isn’t friction; it’s a green light for monetization that scales.

• Learn how to build a data commercialization strategy that is transparent, compliant, and fair.
• Discover techniques for obtaining meaningful consent from your customers.
• Get a framework for how to balance the commercial and ethical considerations of data monetization.

2:40 pm - 3:10 pm 1:1 BUSINESS MEETINGS

3:15 pm - 3:45 pm PERSONALIZATION STATION | CROSS-INDUSTRY PERSONALIZATION YOU CAN STEAL - FIND COMMON GROUND, AND ADOPT BEST PRACTICES

Personalization is a key driver of customer engagement and loyalty, but it's

not a one-size-fits-all solution. What resonates in one region or market can

flop in another. This "personalization station" will bring together leaders from

across different industries to share insights and experiences in

personalization. You'll learn what's working, what's not, and how to adapt

best practices from other industries to your own unique context.


• Discover how to separate global patterns from local truths.

• Compare how different sectors approach personalisation and uncover tactics you can adapt to your own customers.

• Learn how to measure real customer uplift, not vanity metrics.


3:15 pm - 3:45 pm 1:1 BUSINESS MEETINGS

3:50 pm - 4:20 pm PRESENTATION | WHAT DOES HIGHIMPACT MEAN IN 2026’S THIN MARGIN MARKET?

In today's economy, every penny counts. But that doesn't mean you have to sacrifice innovation. Thin margins force tough decisions – what this means in 2026 is that every investment must prove fast, visible impact. Funding flows to fast payback bets while prestige projects are deferred. So let’s talk about frugal wins: pilots that run lean, contracts that flex, and processes you can replace without tears. Success is about securing this year’s numbers while keeping next year’s options open.

• Discover strategies for making smart modernisation choices that deliver maximum value for your money at a time of reduced profitability.
• Develop frameworks for building business case for your data initiatives that demonstrates a clear ROI.
Learn how to prioritise quick-win projects that protect today’s budget while keeping flexibility for tomorrow’s growth.

4:20 pm - 4:30 pm CLOSING REMARKS FROM THE CHAIRPERSON