Andreas Madsen

Director, Head of Enterprise Data Platforms Lundbeck

Conference Day 1: Tuesday 13th October 2026

9:00 AM Opening Panel Discussion: Embedding Data Product Thinking Across the Business to Drive Adoption and Better Decisions

Many organisations invest heavily in platforms and tools but struggle to realise value due to cultural resistance and misaligned incentives. This panel explores how enterprises manage the cultural shift required to support data products, AI adoption, and new ways of working, particularly across functions that have not traditionally engaged deeply with data.

 Aligning incentives and behaviours to support product thinking

 Embedding data and AI into everyday decision making

 Supporting organisation wide adoption through culture and leadership

11:00 AM Presentation: Data Products as the Foundation for Federated Governance

Check out the incredible speaker line-up to see who will be joining Andreas.

Download The Latest Agenda

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