Many organisations invest heavily in data platforms and tools, yet still struggle to deliver meaningful business value. Too often, data initiatives are driven by technology rather than real demand, leading to low adoption, poor data quality, and missed opportunities to generate ROI.
At Huhtamaki, Junhui shares her expertise on building data products through a business-led approach, aligning closely with stakeholders to ensure every capability supports real outcomes, exploring how to create strong data foundations, improve data quality at the source, and evaluate new initiatives based on value, scalability, and long-term impact rather than hype.
Aligning data products with business priorities to ensure relevance, adoption, and measurable value
Strengthening data foundations by improving data quality at the point of creation and embedding best practices
Evaluating and scaling data product opportunities by balancing ROI, cost, and long-term sustainability