Pre Event Speaker Interviews Agentic AI Europe 2025

What if the real key to AI transformation isn’t more models — but better data? For Gabor Harsanyi and his team at Ericsson, this question sparked a shift from analytics-led to data-first thinking that redefined how AI delivers value at scale.

In this exclusive pre-conference interview, Harsanyi, Head of the Marketing & Corporate Relations Data Office at Ericsson, shares how his team built a global data framework that turns governance from a blocker into an accelerator — creating the foundation for compliant, scalable, and business-aligned AI.

Discover why he believes that data-first thinking is not just a mindset shift but the key to making AI sustainable — and how confidence, evidence, and empathy redefine what true data leadership means in the AI era.

📍SESSION | DAY 1, 4 DECEMBER 2025 | 5:00 PM | Stream B AGENTIC WORKFLOWS: Data as a Catalyst: Driving AI Transformation Through Quality and Strategy

👉 Read the full interview and join Europe’s leading AI decision-makers at the 3rd Annual Agentic AI Europe 2025 in Barcelona.

📄Please note: The views expressed by Gabor Harsanyi are his own and reflect the Ericsson M&CR Data Office’s publicly stated principles on responsible AI and data governance.

In this exclusive pre-conference conversation, Sabato Leo, Director of AI, Data Science & R&D at Tipico, explains how his team designed a multi-agent framework that mirrors the internal processes of a marketing department — turning complex data, budget, and strategy inputs into actionable insights within hours instead of days. Far from replacing human creativity, Tipico’s agentic approach enhances it — freeing teams to focus on strategy, experimentation, and customer experience while AI handles operational complexity in the background.

At the 3rd Annual Agentic AI Europe 2025 (4–5 December | Barcelona), Sabato Leo will share how to move from proof-of-concept to scalable execution and what it really takes to embed AI-driven decision-making across the enterprise.

🔥 Key takeaways:

• How agentic workflows accelerate decision-making and campaign planning
• Building trust through governed, connected, and agile data systems
• Balancing automation with human creativity and oversight
• Lessons from Tipico’s AI journey toward scalable hyperpersonalization

📍 OPENING KEYNOTE | DAY 1, 4 DECEMBER 2025 02:00 PM – MULTI-AGENT SYSTEMS FOR MARKETING WORKFLOW ORCHESTRATION

👉 Read the full interview and meet Europe’s leading AI decision-makers at Agentic AI Europe 2025.

When most companies were still experimenting with AI, Holiday Extras went all-in.

In this exclusive pre conference interview, David Norris, Chief Growth Officer at Holiday Extras, reveals how the company transformed from digital service provider to AI-driven innovator — embedding intelligence into every process, product, and customer interaction.

By building its own LLM platform, Holiday Extras accelerated development cycles, scaled personalization, and created AI-powered experiences that are faster, cheaper, and more human than ever before.

At this years 3rd Annual Agentic AI Europe 2025 (4–5 December | Barcelona), David Norris will share how to operationalize AI at scale and turn innovation into measurable business impact.

🔥 Why attend:

• Learn how leading enterprises translate AI strategy into tangible ROI
• Discover frameworks for scaling GenAI responsibly and effectively
• Explore Europe’s edge in modular, sovereign AI systems
• Network with top AI, data, and tech leaders shaping the next era of Agentic AI

📍 PRESENTATION | DAY 1, 4 DECEMBER 2025 11:40 AM GOING “ALL-IN” ON AI – HOLIDAY EXTRAS’ APPROACH TO AN ALLENCOMPASSING AI APPROACH

👉 Read the full interview and join Europe’s leading AI decision-makers at the 3rd Annual Agentic AI Europe 2025.

What if enterprise AI only becomes possible once the underlying data backbone is strong enough to carry it? For Rafael Socorro Hernández, Head of Data & Analytics at ACCIONA, this strategic shift became the catalyst for cutting data preparation from weeks to hours and unlocking a new level of operational reliability.

In this pre-conference talk, Rafael Socorro Hernández reveals how autonomous data quality agents accelerate insights for project bids and financial reporting, prevent downstream errors through continuous AI-driven monitoring, and free expert teams from manual maintenance so they can focus on predictive analytics and long-term value creation. 

Discover why Rafael Socorro Hernández believes the next evolution will be ecosystems of collaborative agents — operating end-to-end business processes autonomously. And what this means for the future of enterprise data strategy.

📍PRESENTATION | DAY 1, 4 DECEMBER 2025 | 02:20 PM | 

STREAM B GOVERNANCE, SUSTAINABILITY, ARCHITECTURE & DATA: How Agentic AI Is Rebuilding Our Data Backbone

👉 Read the full interview and join us at the 3rd Annual Agentic AI Europe 2025 in Barcelona.