Cristina Gomez
Global Lead Data Scientist, consumer Healthcare Sanofi Spain
Conference Day 1, Thursday, 4 December 2025
2:00 PM Evolving Marketing Mix Modelling Toward Agentic Simulation
• How Opella’s global AMP framework advances marketing-mix modelling and econometrics for evidence-based decisionmaking
• Using simulation and optimization to test marketing scenarios before real-world budget commitment
• The next step: exploring agent-based approaches for simulating multi-channel marketing interactions and future personalization workflows
• A hybrid system where humans remain in the loop to validate and approve outcomes, reducing planning cycles from days to hours
2:20 PM Panel Discussion: From generally to Individual: Agentic AI and Personalized AI to provide highly Customized Experiences
• Personal AI generally refers to AI systems that are designed specifically for an individual, learning from their unique data and behaviors
• How enterprises are combining traditional ML-based personalization signals with GenAI agents to orchestrate dynamic, goal-driven marketing and customer engagement workflows
• Practical challenges in deploying agentic systems—from data integration and model oversight to aligning agent actions with brand, compliance, and campaign strategy
• The evolving role of AI teams, marketing leaders, and human reviewers in co-piloting agentic workflows that accelerate planning, content creation, and decision cycles
Check out the incredible speaker line-up to see who will be joining Cristina.
Download The Latest AgendaIn Partnership With:
©2025 IQPC. All rights reserved.
Imprint:
Company information according to § 5 Telemediengesetz
IQPC Gesellschaft fĂĽr Management Konferenzen mbH
Address: Rosenstrasse 2, 10178 Berlin, Germany
Tel: 49 30 52 001 534
E-mail: info@iqpc.de
Registered at: Amtsgericht Charlottenburg, HRB 76720
VAT-Number: DE210454451
Management: Torben Haagh, Richard A. Worden, Michael R. Worden
Impressum:
Firmeninformationen entsprechend § 5 Telemediengesetz
IQPC Gesellschaft fĂĽr Management Konferenzen mbH
Adresse: Rosenstrasse 2, 10178 Berlin, Germany
Telefonnummer: 030 52001534
Email Adresse: info@iqpc.de
Registereintragungen: Amtsgericht Charlottenburg HRB 76720
Umsatzsteuer- Indentifikationsnummer DE210454451
Geschäftsführung: Torben Haagh, Richard A. Worden, Michael R. Worden
