David Norris

Chief Growth Officer Holiday Extras

Main Conference Day 1, Wednesday, 4 December 2025

10:00 AM Keynote Panel: Europe’s Edge in GenAI - Building Scalable, Sustainable, and Sovereign AI Systems

• How leading organizations are operationalizing GenAI with secure, modular, and agentic

architectures

• What it takes to align AI innovation with EU regulatory frameworks like the AI Act

• How data ownership, open ecosystems, and SLMs offer a more resilient path than

centralized U.S.-style scale

• What organizational structures and cultural shifts are required to make AI safe, useful, and

enterprise-ready



11:30 AM Going “all-in” on AI – Holiday Extras’ approach to an all-encompassing AI Approach

• Discover how Holiday Extras realized real business and customer value by placing AI at the

core of their strategy.

• Explore how AI-driven experiences are delivering faster, cheaper, and more magical

interactions for customers.

• Learn how AI drastically reduced both the time and cost of developing customer-facing

solutions and internal tools.

• Understand new approaches to product development when interfaces are dynamically

generated and every user interaction is unique.

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda