Emily Stretton

Emily Stretton

Growth Executive Holiday Extras
Emily Stretton

Conference Day 1, Thursday, 4 December 2025

5:40 PM Workshop A: Designing Conversations, Not Interfaces – Building Scalable AI Assistants from the Ground Up

In this immersive 2.5-hour workshop, participants will learn how to shift from traditional UI/ UX paradigms to a conversation-first design approach for AI-powered assistants. Using realworld case studies and guided collaboration, attendees will explore how to structure user-agent interactions that are natural, scalable, and production-ready.

• Understand the foundations of conversation design and why it is essential for building effective AI-driven customer experiences.

• Practice mapping realistic conversation flows to surface business requirements and define necessary backend functions. • Prototype assistant behavior using fake data and prompt engineering before involving development teams.

• Explore how to design multilingual, dynamic, and accessible AI agents that adapt across contexts and customer needs.

Check out the incredible speaker line-up to see who will be joining Emily.

Download The Latest Agenda