Emily Stretton

Growth Executive Holiday Extras

Focus Day, Tuesday, 3 December 2025

5:00 PM Designing Conversations, Not Interfaces – Building Scalable AI Assistants from the Ground Up

• In this immersive 2.5-hour workshop, participants will learn how to shift from traditional

UI/UX paradigms to a conversation-first design approach for AI-powered assistants. Using

real-world case studies and guided collaboration, attendees will explore how to structure

user-agent interactions that are natural, scalable, and production-ready.

• Understand the foundations of conversation design and why it is essential for building

effective AI-driven customer experiences.

• Practice mapping realistic conversation flows to surface business requirements and

define necessary backend functions.

• Prototype assistant behavior using fake data and prompt engineering before involving

development teams.

• Explore how to design multilingual, dynamic, and accessible AI agents that adapt across

contexts and customer needs.

Check out the incredible speaker line-up to see who will be joining Emily.

Download The Latest Agenda