Gabor Harsanyi

Gabor Harsanyi

Head of M&CR Data Office Ericsson

Gabor Harsanyi serves as the Head of Connected Data and Analytics at the Marketing and Corporate Relations (M&CR) unit in Ericsson. In this role, he oversees the M&CR Data Strategy, Measurement Strategy, and CRM Strategy. Additionally, he holds a secondary position as the Marketing Data Domain Manager. Possessing in-depth domain knowledge in marketing, IT, and finance, he dedicates himself to helping stakeholders translate data into actionable insights and increasing data literacy. As a committed leader, he expresses a focus on growing and nurturing his team.

Main Conference Day 1, Wednesday, 4 December 2025

2:30 PM Data as a Catalyst: Driving AI Transformation Through Quality and Strategy

• Navigating the shift from analytics-led to data-first thinking

in enabling sustainable AI transformation.

• Building a data quality framework that supports compliance,

scalability, and model accuracy across a global enterprise.

• Lessons from Ericsson’s AI adoption journey: organizational

change, governance, and aligning architecture with business

needs.

Check out the incredible speaker line-up to see who will be joining Gabor.

Download The Latest Agenda