Jürgen Müller

Jürgen Müller

Head of AI Innovation Center BASF
Jürgen Müller

Conference Day 1, Thursday, 4 December 2025

9:30 AM From Automation to Agency: AI Journey Toward Scalable, Human-Aware Systems

• How our company is moving from automation to true agency, with frameworks and examples such as GraphChat for auditable, graph-grounded insights across business processes and value chains

• Why the next generation of agentic AI must integrate cognition with affect — combining analytical depth with emotional intelligence to build trust and drive adoption

• A vision for 2027 and beyond: embedding agentic workflows into R&D and operations, navigating tighter governance, and redefining leadership through accountable, human-aware AI

10:50 AM Keynote Panel: Europe’s Edge in GenAI - Building Scalable, Sustainable, and Sovereign AI Systems

• How leading organizations are operationalizing GenAI with secure, modular, and agentic

architectures

• What it takes to align AI innovation with EU regulatory frameworks like the AI Act

• How data ownership, open ecosystems, and SLMs offer a more resilient path than

centralized U.S.-style scale

• What organizational structures and cultural shifts are required to make AI safe, useful, and

enterprise-ready



Check out the incredible speaker line-up to see who will be joining Jürgen.

Download The Latest Agenda