Jürgen Müller
Head of AI Innovation Center BASF
Leader of the AI Innovation Center, a multi-disciplinary, global team of AI engineers, architects, and success managers that translate frontier research into business value. We are driving the adoption of AI, LLMs and agentic systems, data integration, and large-scale data processing esp. using graphs for mastering complexity in business challenges. Prior to now more than 19 years in BASF, Jürgen worked for IBM Germany as consultant and architect in business development at major industrial accounts.
Conference Day 1, Thursday, 4 December 2025
9:30 AM From Automation to Agency: AI Journey Toward Scalable, Human-Aware Systems
• From Automation to Agency: our journey from traditional automation toward agentic systems, with examples such as our GraphChat, grounded in connected data, for insights in business processes and value chains.
• Agentic Innovation for the Human Factor: exploring how agentic AI systems that combine analytical depth with persuation capabilities can drive engagement and action.
• A Vision of Human-AI Coexistence: a fictional outlook with AI embedded in leadership, research, and governance and why we should act today to shape accountable, empathetic AI ecosystems where human judgment and machine agency advance.
10:50 AM Keynote Panel: Europe’s Edge in GenAI - Building Scalable, Sustainable, and Sovereign AI Systems
• How leading organizations are operationalizing GenAI with secure, modular, and agentic
architectures
• What it takes to align AI innovation with EU regulatory frameworks like the AI Act
• How data ownership, open ecosystems, and SLMs offer a more resilient path than
centralized U.S.-style scale
• What organizational structures and cultural shifts are required to make AI safe, useful, and
enterprise-ready
Check out the incredible speaker line-up to see who will be joining Jürgen.
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Geschäftsführung: Torben Haagh, Richard A. Worden, Michael R. Worden
