Jürgen Müller
Head of Generative AI BASF
Main Conference Day 1, Wednesday, 4 December 2025
9:00 AM Opening Keynote: From Automation to Agency - Rethinking Enterprise Processes in the Age of Generative and Agentic AI
• Generative and agentic AI systems are explored as tools for rethinking enterprise
processes beyond task automation, emphasizing reasoning, planning, and adaptive
execution.
• Real-world experiments in SAP-based environments illustrate how fragmented data,
legacy process models, and organizational complexity challenge AI-native redesign.
• Architectural strategies for enabling long-term memory, semantic alignment, and
dynamic simulation loops are outlined as prerequisites for deploying robust intelligent
agents at scale.
10:00 AM Keynote Panel: Europe’s Edge in GenAI - Building Scalable, Sustainable, and Sovereign AI Systems
• How leading organizations are operationalizing GenAI with secure, modular, and agentic
architectures
• What it takes to align AI innovation with EU regulatory frameworks like the AI Act
• How data ownership, open ecosystems, and SLMs offer a more resilient path than
centralized U.S.-style scale
• What organizational structures and cultural shifts are required to make AI safe, useful, and
enterprise-ready
Check out the incredible speaker line-up to see who will be joining Jürgen.
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Geschäftsführung: Torben Haagh, Richard A. Worden, Michael R. Worden
