Zeke Zhiqian Wu

Zeke Zhiqian Wu

Global Customer Relationship Management Program Manager Nissan Motor (GB) Ltd

Senior leader specializing in AI-powered sales and customer strategy. Proven track record in integrating data science, automation, and customer insight to enhance conversion, profitability, long-term relationship and value across diverse markets globally

Conference Day 1, Thursday, 4 December 2025

2:20 PM Panel Discussion: From generally to Individual: Agentic AI and Personalized AI to provide highly Customized Experiences

• Personal AI generally refers to AI systems that are designed specifically for an individual, learning from their unique data and behaviors

• How enterprises are combining traditional ML-based personalization signals with GenAI agents to orchestrate dynamic, goal-driven marketing and customer engagement workflows

• Practical challenges in deploying agentic systems—from data integration and model oversight to aligning agent actions with brand, compliance, and campaign strategy

• The evolving role of AI teams, marketing leaders, and human reviewers in co-piloting agentic workflows that accelerate planning, content creation, and decision cycles

3:00 PM Personalization in Automotive: From Predictive AI to GenAI at Scale

• How predictive analytics and generative AI are being applied to customer engagement, lead scoring, and forecasting

• Lessons from scaling personalization initiatives across web, offline journeys, and omnichannel communication

• Opportunities and challenges for moving from ML-based personalization to agentic orchestration in the automotive sector

Check out the incredible speaker line-up to see who will be joining Zeke Zhiqian.

Download The Latest Agenda