From Tools to Transformation: How Gen AI is Rewiring the Marketing Engine

24 - 26 November, 2025 | London, UK

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Predictions Report 2024 | Generative AI for Marketers: Where are we Heading?

As we approach 2024, delve into the transformative role of generative AI for marketers. A key indication towards the impact of Generative AI is highlighted by Forrester's research where they predict a 60% adoption rate of Generative AI among those initially sceptical.

Prediction Highlights:

The increase of Generative Artificial Intelligence Integration
The fear of Generative AI replacing human creativity
Generative AI skeptics will embrace Generative AI
Improve awareness of Generative AI's data and safety risk

Download the Generative AI for Marketing report now and get ahead by exploring upcoming marketing trends, insights and developments set to shape 2024.

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