Generative AI for Marketing Summit | Letter from the Event Director

Gen AI: From Tools to Transformation

Generative AI is transforming marketing faster than any technology we’ve seen in decades. From AI-powered content creation and media planning to hyper-personalised customer engagement and predictive analytics, the opportunities and the challenges are massive.

As Event Director of the Generative AI for Marketing Summit 2025, I’ve spent the last six months speaking with CMOs, Marketing Directors, Marketing Practitioners, Digital Leaders, and Marketing Innovators from across the UK and Europe. One thing is clear: the pressure is on to move beyond pilots and start scaling AI in meaningful, commercially viable ways. This event is designed to help you do exactly that.

Whether you're focused on performance marketing, AI-driven advertising, marketing automation, or embedding AI tools into your tech stack, this summit brings together the people and insights you need to succeed. Our agenda features real-world case studies, hands-on workshops, and closed-door strategy sessions led by pioneers in AI marketing, media, and MarTech.

You’ll hear how leading brands and organisations are:

• Driving ROI from Generative AI in marketing campaigns
• Using AI for media optimisation and audience targeting
• Delivering data-driven, personalised customer experiences
• Building AI-ready teams and marketing operating models

We know that every marketing team is at a different stage of AI maturity. Whether you're just starting to explore generative AI or already scaling its use across creative, campaign, and commercial functions, this event will meet you where you are - and help you go further.

I’m excited to welcome you to London this November to explore what’s next in AI for marketing, media, and advertising.

Warm regards,

Joanna Edwards

Event Director, Generative AI for Marketing Summit 2025