From Tools to Transformation: How Gen AI is Rewiring the Marketing Engine

24 - 26 November, 2025 | London, UK

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Interview | The New Creative Stack: How Gen AI can Shape the Future of Your Campaign Execution

Interview with Brooke Herron, senior-level growth marketer working across high-impact B2C brands.

Read this interview to learn about real-world experiences for driving personalisation, speeding up execution, and making smarter decisions. From tools to frameworks, this insightful interview gives fellow marketers key takeaways as we move from experimentation to transformation.

This interview covers:

Clear ROI examples & how to measure success accurately
Frameworks for evaluating different tools
Use cases for different AI processes
Data privacy and governance models
The importance of AI-driven analytics

Brooke also explains how her journey with Gen AI has led her to the Generative AI for Marketing Summit.

Join us in London on 24-25 November to help optimise your campaigns and move beyond AI hype to deliver measurable results.

Get your copy of the early event agenda here.

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