Your customers aren’t searching the way they used to. More and more, they’re skipping traditional search engines and asking AI tools like ChatGPT, Perplexity, and Gemini for instant answers. A SEMRush analysis of over 10 million+ keywords showed that from March 2025, over 13% of all queries already surfaced AI-generated overviews, double the rate seen just two months earlier.

For marketers, that means the playbook has changed. If your brand isn’t showing up in AI results, you risk losing visibility, relevance, and customer engagement. To stay competitive, you need to shift from SEO to GEO – Generative Engine Optimisation.

This guide is built for you, the marketer navigating this new battlefield. Packed with FAQs, implementation checklists, EU Regulation updates, expert insights, real-world use cases, actionable strategies, and a GEO action plan, this fact sheet is your roadmap to thriving in the new era of AI-powered marketing.

Inside, you’ll discover:

• How peers at Nokia, Uber, and Look Fabulous Forever are using GenAI to drive productivity, storytelling, and smarter workflows.
• Why traditional SEO no longer guarantees visibility, and how to start optimising for AI-powered answers instead.
• Practical steps you can take right now to future-proof your campaigns in the age of AI.

You’ll also hear directly from marketing leaders who are in your shoes:

• Andrew Burrell, Head of Portfolio Marketing, Cloud and Network Services, Nokia, reveals how GenAI is accelerating productivity and reshaping campaign execution
• Janis Thomas, Managing Director, Look Fabulous Forever, shares how AI-generated imagery is saving time and money while elevating brand storytelling
• Liam Branaghan, Performance Marketing Lead (Delivery, EMEA), UBER, explains how AI is powering smarter workflows, campaign analysis, and internal tooling.

The future of search isn’t coming, it’s already here. The question is: how will your brand lead in it?