Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance
24 - 26 November, 2025
| Hilton Syon Park, London, UK
Interview | From Time-Saving to Tone-Setting: How Gen AI is Transforming Creative Marketing
In this candid and forward-looking interview, David Granger, Director of Arc & Foundry, pulls back the curtain on how his team is using Generative AI to redefine creative workflows—from tightening copy to turbocharging campaign planning.
Granger shares the practical strategies that help his team cut through the noise of 30,000+ tools, align brand voice with AI-assisted style guides, and bring real-world structure to AI tool evaluation.
Download this interview to learn more about:
- How to build an internal AI council to align legal, IT, marketing, and creative
- A 3-step framework for evaluating Gen AI tools without getting overwhelmed
- Real examples of how AI is already transforming copywriting, research, and reporting
Whether you're refining long-form content or making data insights accessible to non-technical teams, his approach offers a grounded roadmap to AI adoption, with creativity and compliance at the core.
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