Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Aarti Samani

AI Deepfake Fraud Prevention Expert & CEO Shreem Growth Partners

Aarti Samani is the founder of Shreem Growth Partners, a leading advisory firm in deepfake fraud prevention. She has launched category defining AI products in predictive text input, facial biometric verification, and AR surgical simulations. Aarti is a sought-after international speaker and BBC commentator on Artificial Intelligence. A Durham University alumna, she holds an honours degree in Mathematics. Aarti also serves as a guest lecturer at Durham Business School, sharing her expertise with the next generation of business leaders.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

12:30 PM Guardians of Trust: How Marketers Can Protect Brands and Executives in the Age of Deepfakes

As Generative AI enables hyper-realistic deepfakes and AI-driven impersonation, marketers are increasingly on the frontlines of a new kind of reputational risk. From executive voice cloning to fake job candidates and manipulated brand assets, bad actors are exploiting digital trust like never before.

In this session, participants will explore how marketing teams can develop strategic, human-centric defences to protect executive identities, customer relationships, and organisational credibility.

Key Themes Include:

• Brand and executive identity protection strategies

• Real examples of AI-enabled fraud and impersonation

• How marketers can train teams and build internal resilience

• The role of human awareness alongside technological safeguards

Check out the incredible speaker line-up to see who will be joining Aarti.

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