Discover how Avolta is leveraging generative AI to transform digital marketing across the traveller journey, from performance media to immersive, personalised brand engagement.

• Building a scalable Gen AI strategy within a global marketing centre of excellence
• Personalisation in motion: tailoring campaigns for a transient, global customer base
• Connecting performance and brand: using AI to power experiential commerce
• Navigating complexity across global markets, luxury brands and retail partners
• Key learnings from Gen AI pilots in a high-volume, high-velocity retail environment

Where ideas flow as freely as the drinks.

Wind down after a packed day with relaxed, topic-led discussion roundtables designed to blend learning and networking. These sessions are a chance to explore big questions in a low-pressure setting, connect with peers facing similar challenges, and trade ideas in an informal, drinks-in-hand atmosphere.

Each table will focus on a specific theme – focused on a mix of topical, strategic & practical execution questions - and will be lightly moderated to encourage free-flowing, participant-led conversation. No presentations. No slides. Just marketers talking shop.

Enjoy a relaxing drink with your fellow delegates, whilst choosing the roundtable topics that interest you the most. 

Networking Roundtable Discussion Sessions

Where ideas flow as freely as the drinks.

Wind down after a packed day with relaxed, topic-led discussion roundtables designed to blend learning and networking. These sessions are a chance to explore big questions in a low-pressure setting, connect with peers facing similar challenges, and trade ideas in an informal, drinks-in-hand atmosphere.

Each table will focus on a specific theme – focused on a mix of topical, strategic & practical execution questions - and will be lightly moderated to encourage free-flowing, participant-led conversation. No presentations. No slides. Just marketers talking shop.

Enjoy a relaxing drink with your fellow delegates, whilst choosing the roundtable topics that interest you the most.

Roundtables will include:

Leadership, Strategy & ROI:

Group 1: From Roadmap to Reality: Avoiding the Pitfalls of Gen AI Implementation

Why some pilots stall and how to move from test phase to real impact. Lessons in scaling responsibly

Group 2: Building the Business Case for AI in Marketing

How to align your AI vision with business goals and secure the investment and buy-in to make it happen

Group 3: What Does Good Look Like? AI Measurement, Attribution & ROI

How are marketing teams redefining success in the age of Gen AI? Let’s compare metrics, models, and frameworks.

Culture, People & Team Capability:

Group 4: Breaking the Mould: Overcoming Resistance to AI in Traditional Marketing Cultures

Driving change in legacy organisations – without losing your people or your momentum.

Moderator: Femke Lampre Braun, General Manager & Head of Marketing, Groei & Bloei

Group 5: Building the Gen AI-Ready Marketing Team: Skills, Structure & Culture

A practical dive into evolving team structures, upskilling plans, and cultural readiness.

Group 6: What AI-Ready Marketing Teams Really Look Like

What roles, skills and structures are emerging? Swap notes on building confident, AI-capable teams.

Campaign Execution, Data & Performance:

Group 7: From Optimisation to Orchestration: Rethinking Campaigns in the Gen AI Era

Moving beyond automation to smart, responsive, end-to-end campaign delivery.

Group 8: Experimentation in AI – How to Run Safe Pilots

Share practical experiences running Gen AI pilots – what to test, how to measure, and how to avoid common traps.

Group 9: Data, Privacy and Personalisation: Where Are We Headed?

Striking the balance between smart targeting and consumer trust. What’s next in data ethics and regulation?

Brand, Ethics & Trust

Group 10: Navigating AI Ethics & Brand Trust

From deepfakes to data ethics – how marketers can build trust in a world of synthetic content and AI risk.

Moderator: Adam Walker, Global Digital Marketing COE Lead, Avolta