Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Andrew Burrell

Head of Portfolio Marketing, Cloud and Network Services Nokia

Andy leads Portfolio Marketing for Nokia’s Cloud and Network Services business. After more than 25 years in the telecoms industry he remains fascinated by the possibilities of technology, in particular the potential of 5G, automation and AI. He believes in the power of storytelling and empowering others to create, experiment and take calculated risks. Connect via http://linkedin.com/in/andrewburrell

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

12:00 PM Panel Discussion: Culture Shift – Building AI-Confident Teams Without Losing the Human Touch

Beyond tools and tech: how to lead teams through real behavioural and cultural transformation.

The biggest AI adoption hurdles are human, not technical. This session explores how to build inclusive, psychologically safe environments where marketing teams feel empowered to experiment, adapt, and grow.

Navigating fear, uncertainty, and skill gaps: how to bring your team with you
Creating a culture of experimentation, not perfection
Balancing automation with creativity: where humans still matter most
Inclusive leadership in the AI age: avoiding ageism, bias, and burnout
What real upskilling looks like and how to do it without overwhelming people

Check out the incredible speaker line-up to see who will be joining Andrew.

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