Anna Gill

Marketing Analytics Director Mars

I am an experienced, highly effective leader and business partner with extensive digital and demand acumen from supply chain to sales and marketing. I have built and led high-performing, cross-functional teams to enable successful transformation and change. I have a rich set of experiences across business enablement via digitalization and data , operating model design, deploying agile ways of working, crisis management, cross-segment transformations, IT service management, development & deployment.

I lead with curiosity and courage, I bring people, teams, and solutions together to create a beautiful picture. I get energy from complex challenges, learning and people around. I am passionate about people leadership, consumer and customer engagement, solving complex problems, and future-proofing business via new digital technologies and data and operating models.

I champion inclusion and diversity, co-leading a global female network- Women of Digital Mars - while mentoring talent on career pathing.

Generative AI for Marketing Summit 2024: Tuesday, 27 February 2024

11:10 AM PANEL DISCUSSION: Identifying Generative AI Use Cases in Your Marketing Strategy

Join this session to dissect the multifaceted applications of Generative AI in marketing. Helping you to find the low hanging fruit across your workflows to save you time and money:

  • Further your understanding of the breadth of Generative AI applications, from hyperpersonalisation at scale to creative outputs, from ABM innovation to semantic pipeline analysis
  • Uncovering insights and patterns in your customer data to make informed decisions
  • Reducing the burden of ‘low value’ repetitive tasks across your workflow
  • How do you identify the most beneficial use cases for your organisation that align with your strategic business objectives?
  • Finding the right metrics to measure and assess the effectiveness and ROI of your Generative AI initiatives

Check out the incredible speaker line-up to see who will be joining Anna.

Download The Latest Agenda