As with any new technological advancement, the challenges are the same – How do you set the right expectations, garner engagement and buy-in and manage your workforce through the change? Generative AI offers a lot of promise to transform the possible, leaders must be cautious to balance the excitement and fear that comes with that. This session will bring together senior leaders to explore how they are managing this transformation, setting expectations, and taking people along for the journey.

• Understanding stakeholder perspectives across the organisation to identify concerns, expectations, and aspirations tied to Generative AI
• Developing and communicating a coherent and compelling vision of how Generative AI can enhance your marketing strategy, addressing the complexities of Generative AI implementation, from technology integration to process disruption
• Effectively communicating the potential and limits of Generative AI to align expectations and build stakeholder consensus
• Ensuring preparedness for AI-driven transformation, assessing readiness, and strengthening the resilience of your marketing processes
• Building a roadmap to overcome obstacles in adopting Generative AI, including resource management, skill gaps, and data privacy concerns
• Fostering a culture of agility and innovation, essential for thriving in an AI-enabled marketing landscape