This hands-on workshop is designed for marketers looking to elevate their use of Gen AI tools through smarter, more structured prompt-writing. Whether you’re crafting headlines, writing campaign briefs, or experimenting with custom GPTs, this session will equip you with the skills and confidence to generate stronger outputs, faster.

You’ll learn practical frameworks for prompt engineering, test out real-world examples, and explore how chaining and refinement can help streamline workflows without sacrificing brand integrity.

Takeaways:

• Master foundational prompt-writing techniques tailored to marketing
• Practice generating headlines, campaign copy, and briefs with Gen AI
• Explore prompt chaining and custom GPTs for workflow optimisation

Workshop Facilitator:

Brooke Herron, Senior Level Growth Marketing Professional

Ideal for:

Performance marketers, copywriters, content leads, and marketing practitioners looking to improve how they brief and interact with Gen AI tools to generate better outputs.

About Your Workshop Leader:

Brooke is a commercially-minded marketing leader with over 15 years’ experience driving brand and revenue growth across membership, subscription, FMCG, lifestyle, and startup sectors. From leading performance-driven strategies at Freebird Club and Foxcroft Company to consulting across D2C and B2B2C brands, she’s helped businesses at every stage unlock scalable growth. With a strong focus on customer experience, data-informed optimisation, and AI-readiness, she brings sharp insight into how marketers can stay ahead of the curve while delivering real-world results.

Inclusion in the AI era means more than just access to tools — it means visibility, voice, and value.

This cross-generational conversation explores how age and gender bias are playing out in AI-led transformation, and what it really takes to create inclusive leadership opportunities across marketing.

• Are mid-career women being quietly excluded from AI-driven marketing transformation?
• The myth of the ‘digital native’: who’s really equipped to lead in an AI-powered era?
• What ageism and gender bias look like in practice and how to call it out
• The value of lived experience: why leadership can’t be replaced by prompts
• How allies, advocates and organisational culture can drive inclusive change