Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Bukola Odunaiya

Senior Partner Marketing Expedia UK

Bukola is a full-stack B2B and B2C marketing professional with over a decade of experience. She leverages her expertise in marketing technology, marketing communications, campaign strategy, data management, trade marketing, and event management to optimise the performance and efficiency of global marketing campaigns and processes. She has worked across various industries, including CPG, Media, Travel, Consulting, and Tech.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

11:30 AM Panel Debate: Creative Automation at Scale – From Brief to Output

How to scale creative production with Gen AI without sacrificing brand identity or quality.

From high-volume content to brand consistency, this panel unpacks the reality of AI-powered creative workflows — where they shine, where they stumble, and what marketers are learning as they adapt.

How marketers are scaling content production with Gen AI—without sacrificing quality or brand voice
Examples of how briefs are changing in an AI-enabled workflow
When to use AI for content ideation, generation, or refinement—and when not to
Managing collaboration between human creatives and AI tools

Check out the incredible speaker line-up to see who will be joining Bukola.

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