Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Bukola Odunaiya

Senior Integrated Campaigns Manager Expedia UK

Bukola is a full-stack B2B and B2C marketing professional with over a decade of experience. She leverages her expertise in marketing technology, marketing communications, campaign strategy, data management, trade marketing, and event management to optimise the performance and efficiency of global marketing campaigns and processes. She has worked across various industries, including CPG, Media, Travel, Consulting, and Tech.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

4:00 PM Panel Discussion: Balancing Brand & Performance in the Age of AI

Can you automate for scale and still protect brand identity, tone, and trust?

This session explores how marketers are walking the tightrope between brand control and AI-driven efficiency — with lessons on creative governance, messaging guardrails, and long-term brand equity.

Managing brand risk when utilising Gen AI
Navigating the tension between performance-driven automation and long-term brand building
Ensuring brand consistency across AI-generated creative, messaging, and customer touchpoints
Guardrails and governance: how leading brands are managing risk in AI-generated content
Case examples of when Gen AI supports brand equity and when it damages it
Frameworks for aligning creative strategy, brand voice, and AI tools across teams

Check out the incredible speaker line-up to see who will be joining Bukola.

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