Moving beyond AI-generated content to reshape how marketing teams learn, evolve, and deliver

This session reveals how AI is becoming the ultimate marketing mentor - not just creating content, but guiding your strategy, developing talent, and transforming partnerships. Using live examples we'll explore how forward-thinking CMOs are using AI as a coach to transform talent acquisition, turning industry experts into on demand guides, reinventing agency relationships, and facilitating marketing strategy development that human teams alone would miss.

Key takeaways:

• Talent Development: Using AI as a personalised coach to identify skill gaps, create customised learning paths, role play 121s with direct reports
• Agency Partnerships: Frameworks for evaluating agency AI capabilities, establishing collaborative coaching workflows, and developing hybrid human-AI creative processes
• Strategy Coaching: How to use AI-facilitated workshops to break groupthink, challenge assumptions, and mentor teams toward more innovative marketing strategies
• Practical Implementation: Live examples to help you implement these ideas with existing tools and minimal disruption