Charlie Cowan

AI Change Management, Author & Founder The Revenue Operations Playbook & How to Sell Tech

Charlie Cowan transforms mid-sized companies by accelerating AI adoption across all employees. After 25 years in SaaS sales roles and authoring two books, he bridges technical AI knowledge with business strategy. As founder of Kowalah, Charlie practices what he preaches—teaching himself to code with AI on weekends.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

3:00 PM AI as Your Marketing Mentor: Transforming Strategy, Talent & Agency Relationships

Moving beyond AI-generated content to reshape how marketing teams learn, evolve, and deliver

This session reveals how AI is becoming the ultimate marketing mentor - not just creating content, but guiding your strategy, developing talent, and transforming partnerships. Using live examples we'll explore how forward-thinking CMOs are using AI as a coach to transform talent acquisition, turning industry experts into on demand guides, reinventing agency relationships, and facilitating marketing strategy development that human teams alone would miss.

Key takeaways:

  • Talent Development: Using AI as a personalised coach to identify skill gaps, create customised learning paths, role play 121s with direct reports
  • Agency Partnerships: Frameworks for evaluating agency AI capabilities, establishing collaborative coaching workflows, and developing hybrid human-AI creative processes
  • Strategy Coaching: How to use AI-facilitated workshops to break groupthink, challenge assumptions, and mentor teams toward more innovative marketing strategies
  • Practical Implementation: Live examples to help you implement these ideas with existing tools and minimal disruption


Check out the incredible speaker line-up to see who will be joining Charlie.

Download The Latest Agenda