Charlie Cowan transforms mid-sized companies by accelerating AI adoption across all employees. After 25 years in SaaS sales roles and authoring two books, he bridges technical AI knowledge with business strategy. As founder of Kowalah, Charlie practices what he preaches—teaching himself to code with AI on weekends.
Moving beyond AI-generated content to reshape how marketing teams learn, evolve, and deliver
This session reveals how AI is becoming the ultimate marketing mentor - not just creating content, but guiding your strategy, developing talent, and transforming partnerships. Using live examples we'll explore how forward-thinking CMOs are using AI as a coach to transform talent acquisition, turning industry experts into on demand guides, reinventing agency relationships, and facilitating marketing strategy development that human teams alone would miss.
Key takeaways:
Check out the incredible speaker line-up to see who will be joining Charlie.
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