Daniel Hulme

Chief AI Officer WPP

Daniel Hulme (PhD) is a globally recognised expert in Artificial Intelligence (AI) and investor in Emerging Technologies. He's the CEO of Satalia, an award-winning company that provides AI products and solutions for global companies such as Tesco and PwC. Satalia joined the world's largest marketing company in 2021, WPP, where Daniel is now the Chief AI Officer; helping define, identify, curate and promote AI capability and new opportunities for the benefit of the wider group and society. Daniel has over 25 years academic experience with AI. Having received a Masters and Doctorate in AI at UCL, Daniel was previously Director of UCL’s Applied AI MSc (Business Analytics), where he is now UCL’s Computer Science Entrepreneur-in-Residence and a lecturer at LSE's Marshall Institute, focused on using AI to solve business and social problems. Daniel is also an Impact Board Member of St Andrew’s University Computer Science department. Passionate about how technology can be used to govern organisations and bring positive social impact, Daniel is a popular keynote speaker specialising in the topics of AI, ethics, metaverse, emerging technology, innovation, decentralization and organisational design. He is a serial speaker for Google and TEDx, holds an international Kauffman Global Entrepreneur Scholarship, and is a faculty member of Singularity University. Daniel is a contributor to numerous books, podcasts and articles on AI and the future of work. His mission is to create a world where everyone has the freedom to spawn and contribute to innovations, and have those innovations become free to everyone. He has advisory and executive positions across companies and governments, and actively promotes purposeful entrepreneurship and technology innovation across the globe.


Generative AI for Marketing Summit 2025: Wednesday, 26 November 2025

9:00 AM Keynote: Gen AI & Agentic AI – The Future of Marketing in 2026 & Beyond

As Gen AI tools flood the marketing landscape, a deeper transformation is taking shape: the rise of agentic AI—systems that can act autonomously, collaborate across functions, and make decisions in real time. For brands, agencies, and marketers, this shift is redefining everything from creative processes and team structures to strategy development and client-agency relationships.

In this keynote, WPP’s Chief AI Officer Daniel Hulme explores what Gen AI and agentic systems really mean for the future of marketing, and how to stay competitive in a world where the lines between advertising, media, and performance are rapidly dissolving. Key talking points include:

  • What Gen AI is vs. what it’s often misunderstood to be
  • The role of agentic AI in marketing: autonomous execution, creative collaboration, and decision-making
  • How AI is reshaping agency models and client-brand dynamics
  • Why outsourcing critical thinking is a cultural risk—and how to protect human judgement
  • Navigating ethics, governance, and regulation in an AI-first ecosystem
  • What marketing leaders need to prioritise for 2026 and beyond


Why this keynote matters:

This isn’t just about tools - it’s about redefining how marketing works. Daniel brings rare perspective as both an AI scientist and the strategic lead at the world’s largest marketing services company. Expect bold thinking, practical frameworks, and a fresh perspective on how to lead through one of the most profound shifts marketing has ever seen.

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda