David Granger

David Granger

Director Arc & Foundry
David Granger

David Granger is a co-founder of Arc & Foundry, a content marketing agency based in the UK. Previously he was global editor-in-chief at Red Bull Media House and the director of content at Cinch. David has worked in global content marketing for 20 years. His career began managing the content strategy and production for the websites and social media for the Red Bull Racing F1 team, before being made global editor-in-chief at Red Bull Media House’s headquarters in Austria, responsible for global digital content strategy and execution across all sectors from esports to motorsports. He has led teams worldwide producing content in sport, motorsport, esports and music for brands such as GoPro, the English Cricket Board, the FIA, the Bundesliga, Tottenham Hotspur, Betfred, Crystal Palace, Northampton Saints and one member of the Wu Tang Clan. Established last year, Arc & Foundry is a content agency working with clients in sports, automotive and lifestyle. David is a panellist and speaker on both content strategy and Gen AI, a columnist for iSportconnect and a judge for the International Content Marketing Awards.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

11:30 AM Panel Debate: Creative Automation at Scale – From Brief to Output

How to scale creative production with Gen AI without sacrificing brand identity or quality.

From high-volume content to brand consistency, this panel unpacks the reality of AI-powered creative workflows — where they shine, where they stumble, and what marketers are learning as they adapt.

  • How marketers are scaling content production with Gen AI—without sacrificing quality or brand voice
  • Examples of how briefs are changing in an AI-enabled workflow
  • When to use AI for content ideation, generation, or refinement—and when not to
  • Managing collaboration between human creatives and AI tools


Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda