Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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David Granger

Director Arc & Foundry

David has 20 years of experience successfully creating and managing digital and social content marketing strategy, including for Red Bull Media House and Red Bull’s two Formula One teams, and moved to do the same in sport, music and e-commerce. He has led teams working across digital and video production, social and influencer marketing, PR and SEO. He is a consultant for The Label Sessions, columnist for iSportconnect and judge for the Sports Technology Awards and the International Content Marketing Awards.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

11:30 AM Panel Debate: Creative Automation at Scale – From Brief to Output

How to scale creative production with Gen AI without sacrificing brand identity or quality.

From high-volume content to brand consistency, this panel unpacks the reality of AI-powered creative workflows — where they shine, where they stumble, and what marketers are learning as they adapt.

How marketers are scaling content production with Gen AI—without sacrificing quality or brand voice
Examples of how briefs are changing in an AI-enabled workflow
When to use AI for content ideation, generation, or refinement—and when not to
Managing collaboration between human creatives and AI tools

Check out the incredible speaker line-up to see who will be joining David.

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