Fiona Sherwood

Fiona Sherwood

Chief Marketing Officer & Founder, Marketmy.ai Dasseti
Fiona Sherwood

Fiona Sherwood is a seasoned marketing leader and AI strategist, known for practical, privacy-first AI advice. Having spent much of her career as a solo marketer, Fiona quickly recognized AI’s potential to streamline and accelerate her workload and she uses this insight now to underpin her advisory work with marketing teams and business leaders. She helps organizations unlock the power of generative AI within the boundaries of corporate brand standards and approved IT systems. A respected voice in the marketing community, particularly in regulated sectors like finance, Fiona offers actionable guidance on secure, compliant tools and workflows. Her down to earth, practical approach supports the creation of high-performing, human-AI hybrid teams.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

2:30 PM Panel Discussion: Experience Isn’t Redundant – Reframing Age, Gender & Leadership in the Age of AI

Inclusion in the AI era means more than just access to tools — it means visibility, voice, and value.

This cross-generational conversation explores how age and gender bias are playing out in AI-led transformation, and what it really takes to create inclusive leadership opportunities across marketing.

  • Are mid-career women being quietly excluded from AI-driven marketing transformation?
  • The myth of the ‘digital native’: who’s really equipped to lead in an AI-powered era?
  • What ageism and gender bias look like in practice and how to call it out
  • The value of lived experience: why leadership can’t be replaced by prompts
  • How allies, advocates and organisational culture can drive inclusive change


4:30 PM Panel Discussion: Culture Shift – Building AI-Confident Teams Without Losing the Human Touch

Beyond tools and tech: how to lead teams through real behavioural and cultural transformation.

The biggest AI adoption hurdles are human, not technical. This session explores how to build inclusive, psychologically safe environments where marketing teams feel empowered to experiment, adapt, and grow.

  • Navigating fear, uncertainty, and skill gaps: how to bring your team with you
  • Creating a culture of experimentation, not perfection
  • Balancing automation with creativity: where humans still matter most
  • Inclusive leadership in the AI age: avoiding ageism, bias, and burnout
  • What real upskilling looks like and how to do it without overwhelming people


Check out the incredible speaker line-up to see who will be joining Fiona.

Download The Latest Agenda