Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

View the Early Agenda

Become A Sponsor

Fiona Sherwood

Chief Marketing Officer & Founder, Marketmy.ai Dasseti

Fiona Sherwood is a seasoned marketing leader and AI strategist, known for practical, privacy-first AI advice. Having spent much of her career as a solo marketer, Fiona quickly recognized AI’s potential to streamline and accelerate her workload and she uses this insight now to underpin her advisory work with marketing teams and business leaders. She helps organizations unlock the power of generative AI within the boundaries of corporate brand standards and approved IT systems. A respected voice in the marketing community, particularly in regulated sectors like finance, Fiona offers actionable guidance on secure, compliant tools and workflows. Her down to earth, practical approach supports the creation of high-performing, human-AI hybrid teams.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

12:00 PM Panel Discussion: Culture Shift – Building AI-Confident Teams Without Losing the Human Touch

Beyond tools and tech: how to lead teams through real behavioural and cultural transformation.

The biggest AI adoption hurdles are human, not technical. This session explores how to build inclusive, psychologically safe environments where marketing teams feel empowered to experiment, adapt, and grow.

Navigating fear, uncertainty, and skill gaps: how to bring your team with you
Creating a culture of experimentation, not perfection
Balancing automation with creativity: where humans still matter most
Inclusive leadership in the AI age: avoiding ageism, bias, and burnout
What real upskilling looks like and how to do it without overwhelming people

Check out the incredible speaker line-up to see who will be joining Fiona.

Download The Latest Agenda

In Partnership With:

QUESTIONS?