Agentic AI is more than just automation - it’s about AI agents that can make decisions, take actions, and collaborate across workflows. This workshop will help demystify what “agentic” really means in a marketing context and explore how to use it to create smarter, more autonomous systems that align with brand, performance, and governance goals.

This highly interactive session will combine a 30-minute strategic overview with small group breakouts designed to stimulate conversation and peer learning. Whether you’re experimenting with AI agents or simply trying to understand their potential, this workshop will equip you with a framework to assess where value lies, and where caution is warranted.

Key takeaways:

• Understand the principles of Agentic AI and how they apply to marketing use cases
• Identify strategic opportunities for deploying AI agents in your workflow
• Explore risks, ethical boundaries, and governance for autonomous systems
• Learn how to evaluate “readiness” for agent deployment (data, teams, tasks)
• Share and discuss practical scenarios with peers across industries

Workshop Facilitator:

Frank Ravanelli, VP of AI & Affiliate Marketing, Foreo

Ideal for:

Marketing strategists, transformation leads, operations heads, and anyone exploring how AI agents can drive smarter, more autonomous marketing systems.

From buzzword to business case – where AI is delivering, where it’s lagging, and what’s next.

This flagship panel kicks off the summit with a big-picture view of AI’s impact on marketing and advertising. Expect a candid, evidence-based discussion on adoption trends, ROI realities, and how marketing leaders are navigating the noise.

• Data-backed insights on AI adoption
• Future-proofing marketing teams in the AI era
• Where AI is delivering real marketing ROI (and where it’s failing)

Confirmed Panellists Include:

John Watton, CMO Advisory & Former Senior Director EMEA Marketing, LettsGroup & ex-Adobe

Frank Ravanelli, VP of AI & Affiliate Marketing, Foreo