Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

View the Early Agenda

Become A Sponsor

Hazem El Taha

Global Head of MarTech HSBC.

Hazem is a strategic and visionary Martech leader with 18+ years of experience driving digital transformation, data strategy, and personalization across B2B and B2C organisations. He is currently leading global Martech strategy at HSBC, enabling 20+ markets through enterprise Martech programs that deliver commercial impact and elevate customer experiences.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

9:40 AM Fireside Chat: Reimagining Customer Trust and ROI – Gen AI in Regulated Industries: How financial services marketers are driving personalisation, performance, and productivity, while staying compliant

As Gen AI reshapes the marketing landscape, financial institutions are exploring how to responsibly unlock its potential for customer intelligence, campaign automation, and omnichannel personalisation, but balancing innovation with regulation, brand risk, and customer trust remains complex.

This panel explores:

Practical Gen AI applications in marketing and customer engagement within regulated environments
Governance, explainability, and risk management: What’s different for FS&I?
Building customer-centric AI journeys that drive loyalty, satisfaction, and lifetime value
From productivity gains to strategic advantage: Where Gen AI delivers ROI
Preparing marketing teams for AI transformation in data-sensitive sectors

Check out the incredible speaker line-up to see who will be joining Hazem.

Download The Latest Agenda

In Partnership With:

QUESTIONS?