Holly is responsible for overseeing the brand and communications strategy at WWF, the leading environmental organisation working to bring our world back to life. Holly has recently been leading WWF’s Prescription For Nature campaign with the goal of inspiring the UK public to get their daily dose of nature to restore their mental wellbeing - and help restore nature in return. Holly has worked in brand and strategic communications for over 20 years, previously at organisations in the corporate, government and not for profit sectors in the UK, Middle East, Australia and North America.
Can you automate for scale and still protect brand identity, tone, and trust?
This session explores how marketers are walking the tightrope between brand control and AI-driven efficiency — with lessons on creative governance, messaging guardrails, and long-term brand equity.
Check out the incredible speaker line-up to see who will be joining Holly.
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