Generative AI tools are the latest in a long line of game changing technologies changing the art of the possible. This session will explore how Generative tools can be embedded across workflows to revolutionise entire ecosystems and the way we produce visual content, with human creativity still at the core.

• Explore real-life scenarios to understand how Generative AI can condense months of planning into mere seconds, ensuring timely and budget-friendly content creation
• Assessing opportunities across your workflows to embed AI to streamline your operational processes
• Levelling the Playing Field: Discover how this technology democratises content creation, giving smaller brands an opportunity to compete with expansive content teams
• Bringing humanity into your tech and underscoring the need for human intervention to ensure brand alignment, quality, and storytelling
• Optimising AI-generated content for diverse channels by streamlining the content process across platform

One of the primary challenges for marketing leaders is how to comprehensively incorporate your unique brand identity into Generative AI. How can you be confident that your customer-facing Generative AI will be a brand asset for your organisation and secure it from being “broken” by users. In this session, explore the crucial considerations when designing AI-based products, ensuring they are effective, delightful, and trustworthy:

• Crafting enjoyable experiences and solving real problems: Transform AI from a functional tool into a captivating experience, adding a touch of “magic” to make interactions memorable
• Reflecting brand identity using AI to ensure a consistent and compelling brand presence across all customer touchpoints
• Building familiarity and trust in AI systems, from maintaining transparency to designing relatable AI personas
• Examine ways to simplify interactions with AI and help users to craft effective prompts, enhancing their engagement and success with the AI
• Exploring methods to mitigate the risks of AI, ensuring the safety and reliability of your AI product
• Designing ethical AI products that are impartial, transparent, and equitable, with a strong focus on user well-being and data privacy