Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Janis Thomas

Managing Director Look Fabulous Forever

Janis is an expert in marketing, ecommerce and customer experience. She's grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

12:00 PM Case Study: Creative as Targeting: Leveraging Meta's Advantage+ Shopping to Grow Your Business

Performance data comparing AI vs. manual targeting in paid social campaigns
How to adapt your creative strategy to drive growth
Lessons on speed, cost, targeting, audiences, assumptions and campaign ROI
What marketers need to consider to maximise performance on AI-driven ad platforms

Check out the incredible speaker line-up to see who will be joining Janis.

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