Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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John Watton

CMO Advisory & Former Senior Director EMEA Marketing Fractional / Ex-Adobe

John has led marketing at global tech brands like Adobe, VMware and Yext, building high-performing teams and delivering commercial growth across EMEA and global markets. He understands the pressures of scaling and how marketing can (and should) drive the business forward. Over the years, he’s worked directly with GTM leaders in high growth companies to help reset teams, optimise performance, and unlock new growth - all powered by creativity, tech and AI.

Interview | How SaaS CMO's are Scaling Gen AI with Strategy and Discipline

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Generative AI for Marketing 2025 Workshops: Monday, 24 November 2025

4:30 PM Keynote Panel Discussion: State of AI in Marketing & Advertising – What’s Hype vs. Reality?

From buzzword to business case – where AI is delivering, where it’s lagging, and what’s next.

This flagship panel kicks off the summit with a big-picture view of AI’s impact on marketing and advertising. Expect a candid, evidence-based discussion on adoption trends, ROI realities, and how marketing leaders are navigating the noise.

Data-backed insights on AI adoption
Future-proofing marketing teams in the AI era
Where AI is delivering real marketing ROI (and where it’s failing)

Confirmed Panellists Include:

John Watton, CMO Advisory & Former Senior Director EMEA Marketing, LettsGroup & ex-Adobe

Frank Ravanelli, VP of AI & Affiliate Marketing, Foreo

Check out the incredible speaker line-up to see who will be joining John.

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