From Tools to Transformation: How Gen AI is Rewiring the Marketing Engine

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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John Watton

CMO Advisory & Former Senior Director EMEA Marketing Fractional / Ex-Adobe

Interview | How SaaS CMO's are Scaling Gen AI with Strategy and Discipline

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Generative AI for Marketing 2025 Workshops: Monday, 24 November 2025

4:30 PM Keynote Panel Discussion: State of AI in Marketing & Advertising – What’s Hype vs. Reality?

From buzzword to business case – where AI is delivering, where it’s lagging, and what’s next.

This flagship panel kicks off the summit with a big-picture view of AI’s impact on marketing and advertising. Expect a candid, evidence-based discussion on adoption trends, ROI realities, and how marketing leaders are navigating the noise.

Data-backed insights on AI adoption
Future-proofing marketing teams in the AI era
Where AI is delivering real marketing ROI (and where it’s failing)

Confirmed Panellists Include:

John Watton, CMO Advisory & Former Senior Director EMEA Marketing, LettsGroup & ex-Adobe

Frank Ravanelli, VP of AI & Affiliate Marketing, Foreo

Check out the incredible speaker line-up to see who will be joining John.

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