Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Juan Carlos Medina Serrano

Lead Data Analyst Bolt

Juan Carlos is passionate about using data science, analytics and econometrics to understand customer behavior and improve user experience. In his PhD, he became an expert on the impact of social media on political communication. In the tech industry, his area of expertise has been on Marketing, Growth, and Product. He also loves teaching and has taught Machine Learning, Statistics and a course on Deep Learning for NLP, at university level. He also created the first online course on Generative AI for marketing https://generativeai.net/generative-ai-for-marketing

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

12:30 PM Panel Debate: Navigating the AI Revolution – Analytics, Creativity & ROI in the Gen AI Era

What happens to measurement, attribution, and strategic spend when AI takes the wheel?

This session tackles the new economics of AI-powered marketing: shifting KPIs, evolving analytics models, and how to track value when the inputs — and outputs — are changing fast.

How Large Language Models (LLMs) are reshaping attribution and marketing measurement
Strategic spend: navigating a world where content is cheaper, but attention is scarcer
The new ROI challenge: tracking incrementality in AI-augmented campaigns
From SEO to SGE: how AI-led search evolution is disrupting traditional KPIs
Can we futureproof AI marketing strategies without endless retraining and recalibration?

Check out the incredible speaker line-up to see who will be joining Juan Carlos.

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