Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Liam Branaghan

Performance Marketing Lead (Delivery, EMEA) UBER

Liam is a marketing strategist with a strong background in performance marketing, media planning, and global campaign execution. He has worked with brands including Uber and Booking.com, crafting data-driven strategies that drive growth, engagement, and measurable ROI. Beyond his work with brands, he is passionate about sharing insights and shaping the future of marketing. He regularly speaks at top marketing and digital media conferences across Europe and occasionally share his expertise as a guest on podcasts.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

10:10 AM Panel Discussion: From Insight to Impact – Activating Gen AI for Smarter Marketing

Real-world lessons in using Gen AI to drive performance, personalisation, and measurable outcomes.

This session brings together leaders who are embedding Gen AI into marketing execution. From campaign acceleration to new personalisation workflows, discover what it takes to move from pilot to performance.

How leading brands are applying Gen AI to drive efficiency, creativity, and real-world outcomes
Turning data into creative output – how AI is accelerating campaign development
Personalisation at scale – where it’s working, and where the gaps remain
How do you measure success? ROI frameworks for Gen AI in marketing
Team integration – evolving roles, workflows, and decision-making across brand, performance, and digital
Lessons from early pilots: what’s delivered impact, and what’s been overhyped?

Check out the incredible speaker line-up to see who will be joining Liam.

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