What happens when we stop asking how AI can replace us—and start exploring how it can empower us?

This forward-looking panel brings together AI-positive leaders who are going beyond the efficiency narrative. From brand experience to product innovation and human connection at scale, we’ll explore what becomes possible when marketing teams fully embrace AI as a creative and strategic partner.

We’ll also ask the big questions about the future of marketing work: What will marketers actually be doing in three years’ time? And what will the AI-native marketing team look like?

Discussion Points:

• Moving past cost-cutting: how AI is driving innovation, not just optimisation
• New creative frontiers: what AI unlocks for content, campaigns and experiences
• Human + machine: blending empathy, intuition and data in customer connection
• Building teams for the future: what marketing leadership looks like in an AI-native world
• What will marketers be doing (and not doing) in three years’ time?
• Why the next era of AI in marketing is about more than prompts and productivity